See you in 2022! 👋
Thanks for tuning in during 2021. Walks With A Copywriter is taking a short winter break and will be back in 2022 with more copywriting tips.
29 Nov 20211min
Does word count matter for SEO? Not as much as they say 🤯
SEO gurus often use data to claim that writing longer articles will improve your Google page rank. But that's a distortion of the truth. Oli explains why more words don't always lead to better results...
15 Nov 202113min
What makes a great newsletter? Relevancy! 🎯
Newsletters are still one of the most effective engagement tools a marketer has at their disposal. Oli shares a real case study to demonstrate the techniques he used to greatly improve a client's news...
1 Nov 202116min
What can we learn from Content Designers? It starts with research 🔎
Content design is a discipline that's gaining popularity. But what does a Content Designer do? And what can we learn from them? Oli shares his thoughts.
4 Okt 202111min
Need to convey complex information? Consider adding a chart 📊
Sometimes charts convey information more effectively than copy. Oli explains when he uses charts, and shares a few tools you might want to consider using.
20 Sep 202113min
What's the Rule Of Three? A powerful copywriting technique 🧠
Humans are constantly looking for patterns, and a sequence of three is the simplest of them all. Oli shares how he uses the Rule Of Three to write engaging and memorable copy.
6 Sep 202112min
How to hire the right copywriter? Understand your needs ✅
Copywriting involves a range of disciplines, so it helps to know what kind of skills you need. Oli shares a few tips from his own hiring experience.
23 Aug 20219min
