See you in 2022! 👋
Thanks for tuning in during 2021. Walks With A Copywriter is taking a short winter break and will be back in 2022 with more copywriting tips.
29 Nov 20211min
Does word count matter for SEO? Not as much as they say 🤯
SEO gurus often use data to claim that writing longer articles will improve your Google page rank. But that's a distortion of the truth. Oli explains why more words don't always lead to better results...
15 Nov 202113min
What makes a great newsletter? Relevancy! 🎯
Newsletters are still one of the most effective engagement tools a marketer has at their disposal. Oli shares a real case study to demonstrate the techniques he used to greatly improve a client's news...
1 Nov 202116min
How to write a great press release? Get to the point 👉
Journalists are busy people. But getting and holding their attention isn't as hard as you might think. Oli shares his proven tips, having written dozens of featured press releases.
18 Okt 202112min
What can we learn from Content Designers? It starts with research 🔎
Content design is a discipline that's gaining popularity. But what does a Content Designer do? And what can we learn from them? Oli shares his thoughts.
4 Okt 202111min
Need to convey complex information? Consider adding a chart 📊
Sometimes charts convey information more effectively than copy. Oli explains when he uses charts, and shares a few tools you might want to consider using.
20 Sep 202113min
What's the Rule Of Three? A powerful copywriting technique 🧠
Humans are constantly looking for patterns, and a sequence of three is the simplest of them all. Oli shares how he uses the Rule Of Three to write engaging and memorable copy.
6 Sep 202112min
How to hire the right copywriter? Understand your needs ✅
Copywriting involves a range of disciplines, so it helps to know what kind of skills you need. Oli shares a few tips from his own hiring experience.
23 Aug 20219min
