Podcasting in 3 Easy Steps30 Jan 2023

#20 How to use YOUR STORY in your podcasting (A Takeover by The Everyday Storyteller Hilary Salzman)

Stories have the incredible power to engage your audience in a way straightforward facts and figures can’t. And you can use stories to convey all sorts of information and ideas entertainingly and memorably throughout your podcast.

As this week is National Storytelling Week we’ve teamed up with a storyteller, who spends her time supporting others to share their stories.

Hilary Salzman- runs 22Stories and is the voice of the brilliant The Everyday Storyteller podcast, which helps women to share their voice and their stories through short daily prompts.

Here are Hilary’s three steps to using your story to connect with your audience.

1. Start by identifying the key message of your story - the one thing you want your audience to take away from your story.

2. Spend the time to figure out your hook; you’ve only got a couple of seconds to make an impact.

3. Use anecdotes and examples to bring your story to life - avoid listing out facts and figures and use real-life examples to show listeners what you mean and how this can help them but keep it concise and easy to follow.

This week Hilary is running a masterclass on how to craft your brand story as part of National Storytelling Week check out her Instagram@22storiesandme or website for more info www.22-stories.com

You can join in with her storytelling challenge here: https://mailchi.mp/22-stories/the-everyday-storyteller-challenge

And you can listen to her podcast, The Everyday Storyteller here: https://podfollow.com/the-everyday-storyteller

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