Podcasting in 3 Easy Steps12 Jul 2023

#41 How to market your podcast - A TAKEOVER- with Helen Perry

Hey today we have a great episode you won't want to miss all about marketing your podcast from marketing expert and our good mate Helen Perry.

She runs her own business teaching creatives to market what they do successfully. And of course she has her own awesome podcast #just bloody post it podcast which is about to go into its 7th series with 121 episodes. If you haven't listened yet do check her out it's full of great advice.

So I asked Helen if she'd takeover 3 easy steps and share what she's learned about marketing her podcast. And you won't want to miss what she says:

Helen Perry's 3 steps to marketing your podcast:

1. If you want more people to listen to your show, you're gonna need to tell people about your show. Podcast discoverability is notoriously difficult. So just making one and uploading it and hoping someone will listen and it will take off and awards will follow is probably just wishful thinking. So ideally, we need to think multiple ways to promote every single episode of your show to the rest of your online audience.

2. This will be controversial among some podcast purists but use video promoting an audio show on social media. So whether that's tick tock or Instagram or LinkedIn wherever, in other words, visual platforms is really really hard. Since I've started videoing my podcasts -I use the online recording studio Riverside which also allows you to video your recording, as well as the sound and sharing clips of these on my Instagram - the number of views and shares has shot up it is multiple times more effective than sharing a quote or an audiogram.

3. Ask for help spreading the word about your podcast in almost every episode of your show. I will explicitly say support us, do us a favour, Share this with your friends on social media if you think they'll love it and go and leave me a five star review on Apple podcast please and do subscribe so you don't miss an episode. If you don't ask these things you don't get -people aren't mind reader's.

Thank you so much to Helen for your marketing tips... Let us know how you market your podcast and what's working for you.

Find Helen Here⁠

The Just Bloody Post It podcast https://podfollow.com/1566599200

and she's @_helen_perry_ on instagram

Find us at story_publishing and decibel_podcasts

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