60. Strong is the New Skinny with Jordan Rowe of NOEX Fitness

Today’s guest is Jordan Rowe a full-time Personal Trainer in my hometown of Richmond, VA. Looking to give people the guidance they need to navigate their way through the gym, she has helped hundreds of clients become stronger, faster and healthier through full body strength training. Jordan believes confidence and empowerment comes from not only movement but through pushing yourself past those challenging moments in the gym. She strives to prove to her clients that they can do one more rep, they can add 5 more pounds to do the bar, and they can hold on for another 10 seconds through her 'no excuses' style training.

During the height of COVID, her success allowed her to open NOEX Fitness, a private personal training gym. Here, she is able to expand her offerings to also include exclusive Open Gym memberships to the community and special training programs for local athletes competing in events.

In our conversation we discuss:

• Common excuses she hears from her clients and how she encourages the prioritization of fitness for self-care

• Goal setting and achievement, and how the goals she helps her clients towards tends to evolve and shift as society changes.

• Why women have a hard time putting on muscle, and the fear of getting too bulky is a myth she is constantly busting

• The various types of strength training routines she chooses for her clients based on individual lifestyles, schedule parameters, injuries, and what you can do when you are short on time

• Pre- and post-workout nutrition, fasted workouts, and how to figure out what works best for you

• Why taking responsibility for for your habits, perceptions, and choices can be a foundational mindset shift in achieving your goals

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