Background Noise20 Mai 2020

Well Worn

Colton Nason grew up like many other kids in Canada. Active, loving sport, and dreaming of one day making the big leagues. But like the vast majority of those same kids, his dreams fell short. Years later, having recognized and researched the role that nutrition plays in a competitive athlete's trajectory, he couldn't help but wonder if his lack of awareness, and financial access to proper nutrition might have played a role in those unfulfilled dreams.

As a university student, with an entrepreneurial instinct, he began researching the extent of the nutrition gap in Canada's potential athletes. At the same time he was developing an interest in athletic apparel, and somehow those two worlds met, resulting in Clothes With Benefits.

But the benefits extend beyond quality, competitively priced gym wear. 5% of all sales help fund better, healthier eating for Canada's up and coming athletes. Purchasers of CWB apparel also become eligible for discounts from partner companies in Calgary's health and fitness community.

Colton places his mission in the hands of his customers: "Make a purchase, make a difference". This, he feels, benefits customers and beneficiaries of his vision...to see more athletes' dreams realized.

Website: www.clotheswithbenefits.com

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(18)

Where Wonders Never Cease

From the very beginning of a child's life, the natural instinct of parents is to "shape them". This mentality is passed along to educators, as kids enter pre-school, K-12 and eventually post-secondar...

24 Jun 202051min

Inside the Box

The concept of collaboration has taken on a different meaning in the era of social media, and specifically, social media influencers. In that world it's all about favor-swapping. But the original me...

17 Jun 202045min

Health Nuts

Happy Fats is a health food brand with a twist. Actually, it's more of a squeeze. Macadamia nut butter combined with a growing list of other wholesome, delicious and natural flavors, packed into snack...

10 Jun 202043min

Uncommon to the Core

While cider is rapidly gaining traction in the alcoholic beverage market, Brodie Thomas, founder of Calgary's Uncommon Cider Co. is unconcerned with hopping on a bandwagon in the name of profit. Inst...

3 Jun 202058min

Superfood High

Entrepreneurs are audacious. They sense a missing, and have the audacity to think they were born to fill it. Or, they’re audacious enough to think THEY can do something better than what’s already avai...

27 Mai 202050min

Sugar Shine

Craft is king. In many consumer categories, we're trending away from big brands and toward small ones. Local proprietors making awesome alternatives to mainstream brands are capturing hearts, minds ...

13 Mai 202042min

Cafe Diem

The supply chain behind that cup of coffee you enjoy is an endless, and sometimes ruthless, array of growers, buyers, sellers and resellers. Trekking through this complex jungle, to discover the best,...

29 Apr 202045min