Background Noise10 Jun 2020

Health Nuts

Happy Fats is a health food brand with a twist. Actually, it's more of a squeeze. Macadamia nut butter combined with a growing list of other wholesome, delicious and natural flavors, packed into snack-sized pouches. Perfect for tossing into backpacks, lunch kits, brief cases, or sliding into your pocket. Health benefit and portability were just two of the requirements Bonnie and Aaron Vandersteen had when they came up with their idea. But the list didn't stop there.

In this episode, Bonnie talks about launching a health food brand in the middle of a global health crisis, the need for entrepreneurs to ask a lot questions, and to have a lot of faith in themselves and the world around them. But in addition to what she says, there's something uniquely inspiring about "how" she presents herself and her brand story. Childlike curiosity, endless gratitude, fearlessness toward failure, and genuine values all come through.

At the very least you'll want to try the Happy Fats product, but you may also find yourself feeling an extra nudge to take your own wild entrepreneurial idea one step further.

Website:

www.happyfatsnacks.com

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