41 - Copy vs. content - yes they are different with Bridget Brown

41 - Copy vs. content - yes they are different with Bridget Brown

Content, content, content that is what we hear all the time but so much content is tired and intended for long-form consumption. Copy is short, interesting and often catchy and intended to convert to a sale.

In this week's episode, Bridget Brown from Copy That Copy and Marketing joins Alyssa to discuss all things marketing and why social media shouldn't be your main marketing focus if you're a B2B business.

Bridget Brown is the founder of Create That Copy and Marketing. She is on a mission to help small business owners increase their leads by 50% and break free from the tyranny of social media. She is also a former TV reporter, with experience in some of Canada's most demanding newsrooms.

Book recommendation

The Deficit Myth by Stephanie Kelton

Sign up for Bridget's weekly column that offers one practical, actionable tip for small business marketing every Sunday.
Sign up: www.createthatcopy.com/whole-team-habits

---

Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release!

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(112)

111 - A summer to chill

111 - A summer to chill

It’s summertime, and Dakota and Alyssa need to relax and enjoy the short season. We are taking an extended break but will return with some updates in the fall.Have a great summer, everyone!Ladies Who ...

17 Jul 20245min

110 - Part 2 to the last two

110 - Part 2 to the last two

We told you we had more to say. In the follow-up to episodes 109 and 110, Dakota and Alyssa continue the discussion on how to set up your business and personal life to travel and live in other countri...

3 Jul 202438min

109 - What are you paying for? Consultant vs. Employee

109 - What are you paying for? Consultant vs. Employee

Small businesses need to be acutely aware of their cash flow. This leads to many hiring consultants for specific project work over the more costly and labour-intensive hiring of staff. When looking to...

19 Jun 202421min

108 - Vacations and Life Decisions

108 - Vacations and Life Decisions

We all have dreams and plans but are you working towards them or just trying to get through the day? Dakota is back from Portugal and has made some large life decisions, as happens sometimes on vacati...

5 Jun 202449min

107 - Embracing Both Your Masculine and Feminine Energy

107 - Embracing Both Your Masculine and Feminine Energy

Feminine vs. masculine. The ultimate push and pull. Women can struggle to decide when to lean into either form; especially in the business world. As per Pause Mediation ”Masculine energy is characteri...

22 Mai 202433min

106 - The Taylor Swift Effect: Marketing and Finding Your Travis Kelce

106 - The Taylor Swift Effect: Marketing and Finding Your Travis Kelce

It was The Tortured Poets Department release day so Alyssa and Dakota got sidetracked into the Taylor Swift rabbit hole. No one can argue she is a marketing genius so two marketers discussing her exce...

8 Mai 202437min

105 - Being a hero isn’t beneficial to you or your clients

105 - Being a hero isn’t beneficial to you or your clients

We all have been in those situations of having to pull off a major event, campaign or project. Going over and above is a normal part of business life, but when it becomes a regular occurrence, it is e...

24 Apr 202437min

104 - Who is influencing whom?

104 - Who is influencing whom?

With the recent news of Jay Shetty’s background being fabricated, it’s clear we don’t do enough vetting of wellness and self-help creators. Well, actually we don’t do well with vetting any influencers...

10 Apr 202439min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
livet-pa-veien-med-jan-erik-larssen
pengesnakk
pengepodden-2
finansredaksjonen
utbytte
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
lederpodden
liberal-halvtime
okonomiamatorene
rss-markedspuls-2