124: Andy Culligan – Aligning Sales & Marketing

124: Andy Culligan – Aligning Sales & Marketing

Guest: Andy Culligan

Guest Bio:

Andy is a marketing leader with a sales mindset. Andy excels in aligning marketing and sales teams to drive revenue growth. At AndyCulligan.com, he helps fast-growing SaaS startups achieve commercial success through strategic alignment. With nearly a decade of experience in SaaS martech, Andy has built and lead teams to success, making him the go-to CMO resource at a fraction of the cost. He is also the Founder & CEO of Purple Path, purplepath.io.

Key Points:

Sales Foundation:

Need to have a strong foundation in sales and cold calling. Andy shared insights from his experiences.

Career Journey:

Andy discusses his transition from sales to marketing, focusing on digital marketing and marketing automation, eventually working in the tech and SaaS space for over a decade. Gaining insights from working in European markets and the US.

Team Building:

Building a team of fractional experts to provide cost-effective marketing and sales support, addressing a gap in expertise, particularly in SaaS.

Sales and Marketing Alignment:

Open communication is key. It’s essential to define what a lead is and establish clear expectations for nurturing those leads to avoid disconnects.

Expectation Setting:

Key to aligning sales and marketing is defining what a lead means and establishing clear expectations on how to nurture those leads.

Success Stories:

Andy shared an example of integrating SDR and marketing teams to improve pipeline creation, aligning compensation structures to incentivize collaboration.

Scaling Strategies:

Starting with company-level targets, calculating backward to determine necessary actions, and documenting plans to guide progress.

Goal-Setting Importance:

Stressed the significance of having clear, written goals and strategies, particularly for small to medium-sized businesses.

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.

Episoder(150)

022: Devon Roberts: Creating Engagement & Community

022: Devon Roberts: Creating Engagement & Community

Guest: Devon Roberts Guest Bio: Devon Roberts is the Member Success Coordinator for the Technology Association of Oregon where he is responsible for engaging new and existing members in the events and resources TAO provides. Devon works as a freelance theater director, producer, actor, and designer. Beyond his current work, he has worked in several industries including selling specialty foods, Marketing, Private security, and more. Through the arts, Devon has had the pleasure of working internationally at the Fringe festival in Edinburgh, nationally at organizations such as the Orchard Project, and locally in Portland with Portland Center Stage, Profile Theatre, Fuse Theatre Ensemble, and even as a volunteer member of the Drammy Committee. Devon’s work is driven by a passion for community, a desire to empower individuals, and a love for innovation and growth. To learn more about Devon’s endeavors, either in tech or the arts, you can follow his Linkedin!   Guest Links: Are you interested in a membership! https://www.techoregon.org/membership/ https://www.facebook.com/techoregon/ https://www.linkedin.com/in/devon-roberts-2b6b73172/ https://twitter.com/techoregon     Tension Release Exercise: There are two versions of this exercise but the idea is the same. You can modify it depending on the time you have. The full version is to lay down on the floor, close your eyes and begin to take deep breaths (grab a neck pillow if you need the support). Each breath should be about 3-5 seconds inhale, 3-5 seconds exhale. The more you do it, you can extend the breath to 10 seconds.  For the first few breaths, attempt to relax your entire body. Find where tension is lingering and try to release it. Is your neck tight? Are you holding your jaw? Is your calf extended? What are your fingers doing? Check in with your whole body. Once you feel relaxed and you’ve been breathing for a bit, you can start the exercise. The exercise involves isolating certain parts of your body and tensing them for a short duration and then releasing that isolation. It follows this pattern. Deep breath in. Hold for as long as you can. Tense the isolated area for as long as you hold.  Release the breath and tension simultaneously. Do not explode the exhale, simply release.  As you are tensing, check into your body. Disengage any unnecessary tension.  For the full exercise, isolate in the following order:  Face Shoulders, neck and chest Hands Core Legs and feet.  Whole body For a modified tension and release exercise, you can sit in a chair, relaxed hands either on the armrests or resting on the thighs. While seated, do your best to have a relaxed, neutral posture. You can either go right to tensing the whole body or do any combination of isolation required. This is often best for times you are in public, don’t have space, need something fast, etc.     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

21 Nov 202233min

021: Michael Neeley: How to Build Authority in Just 14 Days

021: Michael Neeley: How to Build Authority in Just 14 Days

Guest: Michael Neeley Guest Bio: Michael Neeley is a former professional actor and medieval knight turned speaker, mentor to visionary solopreneurs, and the International Bestselling author of Zero to Launch Podcast Accelerator. He is the host of five popular podcasts, including the critically acclaimed Consciously Speaking, Buy This – Not That!, Something to Wine About, The PodQuest Show, and Mornings with Michael & Krista. A member of the Screen Actors Guild, Michael has appeared in feature films with Mel Gibson and Kevin Costner, performed off Broadway with Andre Braugher and Kathleen Chalfant, and had recurring roles in several popular soap operas. As the founder of The Authority Academy, Michael now trains and supports heart-centered entrepreneurs in professional speaking, virtual summits, getting published, and designing and hosting their own podcast to massively grow their business and expand their audience.   Guest Links: The Simple 5-Step Process to Launch a Rockin’ Podcast in Just 14 Days!: http://mneeley.ontraport.com/t?orid=16593&opid=33     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

14 Nov 202228min

020: Liam Austin: 100,000+ Business Owners Are Doing This (You Can Too)

020: Liam Austin: 100,000+ Business Owners Are Doing This (You Can Too)

Guest: Liam Austin Guest Bio: Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist, having launched over 15 virtual summits, dozens of quick workshops, and many more online events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. Virtual Events That Sell is his 6-week implementation program which makes it easy for you to create your own high-impact virtual events, from workshops and masterminds to summits and conferences, with the end goal of selling more of your high-ticket offer (includes how to blueprint, validate and sell your new program.) Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures.   Guest Links: Ultimate Virtual Workshop Checklist (to get clients in just 90 minutes) https://wendyweiss1--entrepreneurshq.thrivecart.com/quick-workshop-win/60edaefe057ce/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

7 Nov 202235min

019: Holly Chantal: Your Buyer’s Decision-Making Process

019: Holly Chantal: Your Buyer’s Decision-Making Process

Guest: Holly Chantal Guest Bio: For over a decade Holly Chantal has been helping visionary coaches and service professionals enroll more clients into their high-ticket offers and develop the business infrastructure they need to reach their next stage of growth. If you’re looking for someone that can quickly grasp what you do in all of its complexity and help you find the best path forward to double your revenue within 90 days, Holly is the woman to call.   Guest Links: www.buyersarc.com A free PDF marketing guide that walks you through the process me and my clients use to choose topics and structure your marketing to shorten the sales cycle on high ticket offers.     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

31 Okt 202233min

018: Jim Padilla: : Create a System for Sales Unicorns

018: Jim Padilla: : Create a System for Sales Unicorns

Guest: Jim Padilla Guest Bio: Jim Padilla is a Global Impact Strategist & Investor and the founder and CEO of Gain The Edge- a done-for-you provider of industry-leading sales systems and unicorn sales professionals which he co-heads with his wife, Cyndi Padilla. Jim and his wife have generated over 1/4bn in sales for a long line of high-level entrepreneurs. Jim’s mission is to help purpose-driven thought-leaders untangle themselves from the day-to-day minutiae of seeking leads and sales so they’re free to amplify their impact - while scaling their business.   Guest Links: jimp360.com     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

24 Okt 202232min

017: James Lam: Look Ahead Now!

017: James Lam: Look Ahead Now!

Guest: James Lam Guest Bio: James Lam, owner of LAM - Look Ahead Marketing, helps heart-centered entrepreneurs discover their superpowers and then use those gifts to shape their businesses into change-making enterprises via his 12-week signature program, Superpowered Business Success. James also built the successful franchise, Learn Photography Company, with over 5000 students at ten studios across Canada.   Guest Links: 5 Fast & Easy Hacks to Make BIG MONEY from Small Lists https://xp822.isrefer.com/go/podgift/WendyWeiss     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

17 Okt 202237min

016: Lisa Bloom - Stories Sell

016: Lisa Bloom - Stories Sell

Guest: Lisa Bloom Guest Bio: Lisa Bloom, founder of Story Coach, works with entrepreneurs and business owners to help them attract ideal clients and find their most powerful stories. She trains coaches to use storytelling as a powerful approach to impact their clients and grow their business and she works with organizations developing Story Leaders, creative yet resilient cultures, and leading powerful change processes with the power of storytelling. Lisa is a professional Storyteller, accredited Coach, Author, Speaker, Mentor and Leadership expert. Lisa is the author of the bestsellers 'The Story Advantage’ and ‘Cinderella and the Coach’ and the creator of the Selling Through Story & the Certified Story Coach™ Programs.   Guest Links: Audio copy of ‘The Story Advantage’ and a toolkit with additional training and resources: http://story-coach.com/story-advantage-toolkit     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

10 Okt 202232min

015: Andi Graham - Today, It’s a Big Sea

015: Andi Graham - Today, It’s a Big Sea

Guest: Andi Graham Guest Bio: Andi Graham is CEO at Big Sea, a 40-person remote digital marketing agency she founded in 2005. Andi’s team provide marketing strategy and consulting, web design and development, SEO and media buying for mid-market organizations across the country. Andi currently lives in Asheville, NC with her husband, teen daughter, and 3 dogs and spends her weekends hiking, traveling, and skiing.   Guest Links: https://bigsea.co/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

3 Okt 202235min

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