Nike vs Adidas - The Starting Line | 2
Business Wars1 Mar 2018

Nike vs Adidas - The Starting Line | 2

Rudi and Adi Dassler started the “Dassler Business” in the 1920s in their parent’s garage, recycling materials from WWI military gear and uniforms. They got a pair of their track spikes on an athlete named Jesse Owens at the 1936 Olympics and the company took off… until WWII.

The war may have been over for Germany, but the rivalry between Adi and Rudi was just heating up.

Rudi left to start his own company, Puma, and Adi created Adidas.

50 years later, with a waffle iron and inventory from Onitsuka Tiger, Phil Knight and Bill Bowerman start tinkering with some shoes in Bowerman’s kitchen. The waffle iron didn’t last long, but the shoes did.


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Episoder(669)

Southwest vs American - Dogfight Over Dallas | 2

Southwest vs American - Dogfight Over Dallas | 2

Baniff and Southwest battled in court for domination over the skies. Southwest came out on top for a little while, but Baniff pushed back with prices Southwest just couldn't beat. The only way Southwe...

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Southwest vs. American - Clearing the Runway | 1

Southwest vs. American - Clearing the Runway | 1

In Texas in the 1960s, Rollin King had a crazy idea. He wanted to create a no-frills airline service that served San Antonio, Dallas and Houston. All he and his lawyer had to do was convince the Feder...

11 Sep 201822min

Coke vs Pepsi - Interview with Tristan Donovan | 7

Coke vs Pepsi - Interview with Tristan Donovan | 7

Host David Brown chats with series writer Tristan Donovan, author of Fizz: How Soda Shook Up the World, about some of the juicy tidbits that didn’t make the final series. Like Fanta’s roots in Nazi Ge...

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Coke vs Pepsi - The Soda Revolt | 6

Coke vs Pepsi - The Soda Revolt | 6

Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke a...

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Coke vs Pepsi - No Sacred Cows | 5

Coke vs Pepsi - No Sacred Cows | 5

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new...

30 Aug 201826min

Coke vs Pepsi - The Imitator's Revenge | 4

Coke vs Pepsi - The Imitator's Revenge | 4

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for o...

28 Aug 201823min

Coke vs Pepsi - Cola über Alles | 3

Coke vs Pepsi - Cola über Alles | 3

With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, C...

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Coke vs Pepsi - Candy Monster | 2

Coke vs Pepsi - Candy Monster | 2

The cola cops are coming. Pepsi, an upstart Coca-Cola imitator, grabs its rival’s attention by serving up its own beverage to unsuspecting soda fountain customers. Coca-Cola moves fast -- but it’s not...

21 Aug 201826min

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