Coke vs Pepsi - The Imitator's Revenge | 4
Business Wars28 Aug 2018

Coke vs Pepsi - The Imitator's Revenge | 4

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once again—but Pepsi has another trick up its sleeve. The company is out for blood with the Pepsi Challenge, a nationwide taste test that will endanger the most precious part of Coca-Cola lore: its secret recipe.


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Episoder(660)

McDonald’s vs Burger King - Have It Your Way  | 4

McDonald’s vs Burger King - Have It Your Way | 4

It’s the 1970s, and the burger barons are turning to TV advertising to propel profits skyward. McDonald’s is betting that a little song and dance can give it the competitive edge, but Burger King is s...

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McDonald’s vs Burger King - Feeding Frenzy | 3

McDonald’s vs Burger King - Feeding Frenzy | 3

By the mid-1960s, Americans have developed a taste for fast, delicious, affordable food — and they’re demanding more. U.S. fast food franchises — McDonald’s, Burger King and Burger Chef — know that if...

14 Jan 201923min

McDonald’s vs Burger King - Cooking with Gas | 2

McDonald’s vs Burger King - Cooking with Gas | 2

It’s the late 1950s and fry cooks are flipping as fast as they can. But McDonald’s and Insta-Burger King’s desire for national success far outstrips their ability to deliver. It’s not enough to just m...

9 Jan 201925min

McDonald’s vs Burger King - Fastest Burger in the West | 1

McDonald’s vs Burger King - Fastest Burger in the West | 1

It’s 1948, and somewhere around the edge of the Mojave Desert, a drive-in restaurant is making waves. It's called McDonald’s and it’s like no burger joint anyone’s seen before—a carhop-free eatery wit...

7 Jan 201924min

Zankou Chicken Murders - The Death of an American Dream | 2

Zankou Chicken Murders - The Death of an American Dream | 2

Mardiros Iskenderian was known for two things: the unbelievable generosity he showed to the Armenian community, and the deep love he expressed for his family—particularly for his mother, whom he treat...

20 Des 201827min

Zankou Chicken Murders - Out of Beirut  | 1

Zankou Chicken Murders - Out of Beirut | 1

It’s January 14th, 2003, and 56-year-old Mardiros Iskenderian, the founder of the family-owned chain of rotisserie restaurants Zankou Chicken, is leaving the house for the first time in months.Twenty ...

18 Des 201820min

Browser Wars - Even When They Lose They Win | 6

Browser Wars - Even When They Lose They Win | 6

Microsoft has officially won the battle against Netscape, but for Bill Gates, the browser war is far from over. The federal government has filed an antitrust lawsuit against Microsoft, and called Gate...

13 Des 201824min

Browser Wars - Microsoft on the Hot Seat | 5

Browser Wars - Microsoft on the Hot Seat | 5

To compete with Netscape, Bill Gates is forced to do the one thing he hates most: give tech away for free. He bundles Internet Explorer with Windows, effectively making his browser ubiquitous--and Net...

11 Des 201826min

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