Coke vs Pepsi - The Imitator's Revenge | 4
Business Wars28 Aug 2018

Coke vs Pepsi - The Imitator's Revenge | 4

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once again—but Pepsi has another trick up its sleeve. The company is out for blood with the Pepsi Challenge, a nationwide taste test that will endanger the most precious part of Coca-Cola lore: its secret recipe.


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Episoder(660)

Browser Wars - An Offer They Can’t Refuse | 4

Browser Wars - An Offer They Can’t Refuse | 4

It’s summer 1995, and Bill Gates is worried about the sudden rise of the Internet. In the world of computers, Gates is used to being in the driver’s seat. Now it seems he’s not even in the car. Marc ...

6 Des 201823min

Browser Wars - Poker Face  | 3

Browser Wars - Poker Face | 3

It’s 1974, and a young programmer named Paul Allen has just caught a glimpse of the world’s first personal computer, the Altair 8800. It has the potential to change the computing landscape forever — b...

4 Des 201823min

Browser Wars - The Birth of a Dot Com Giant  | 2

Browser Wars - The Birth of a Dot Com Giant | 2

Two disgruntled tech whizzes, Jim Clark and Marc Andreessen, join forces to exact revenge on the companies that wronged them, building a browser so fast and powerful that it wipes their competitors of...

29 Nov 201820min

Browser Wars - Kickstarting a Revolution  | 1

Browser Wars - Kickstarting a Revolution | 1

It’s 1992, and in the basement of the chemistry building at the University of Illinois at Urbana-Champaign, two computer science students are working on a new web browser. Up to this point, browsing h...

27 Nov 201822min

Red Bull vs Monster - Buzzkill | 3

Red Bull vs Monster - Buzzkill | 3

As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny...

20 Nov 201823min

Red Bull vs Monster - Beast Gores Bull  | 2

Red Bull vs Monster - Beast Gores Bull | 2

As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alter...

15 Nov 201823min

Red Bull vs Monster - Get Your Wings | 1

Red Bull vs Monster - Get Your Wings | 1

It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavo...

13 Nov 201823min

Napster vs The Record Labels - Interview with Mikael Wood | 7

Napster vs The Record Labels - Interview with Mikael Wood | 7

Host David Brown sits down with L.A. Times pop music critic Mikael Wood to talk about how Napster changed not only the music business, but music itself. It turns out digital music downloads paved the ...

8 Nov 201826min

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