Coke vs Pepsi - No Sacred Cows | 5
Business Wars30 Aug 2018

Coke vs Pepsi - No Sacred Cows | 5

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is the key to winning the cola wars. He’ll stop at nothing to bring Coca-Cola fans New Coke—whether they like it or not.


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Episoder(659)

Xbox vs Playstation - The Biggest Cannon in the World | 1

Xbox vs Playstation - The Biggest Cannon in the World | 1

Sony was preparing Playstation to eventually replace personal computers. Microsoft sees that coming and goes into combat mode. Bill Gates spends more than two billion dollars to launch Microsoft’s Xbo...

4 Okt 201823min

Southwest vs American - Interview with Joseph Guinto | 7

Southwest vs American - Interview with Joseph Guinto | 7

Host David Brown chats with freelance journalist and series writer Joseph Guinto about the 22 years he’s spent covering Southwest Airlines… including his memories meeting and interviewing Southwest’s ...

2 Okt 201824min

Southwest vs American - Free LUV | 6

Southwest vs American - Free LUV | 6

Thanks to deregulation, no-frills knock offs of Southwest take to the skies like crows. About 120 airlines have gone out of business or filed for bankruptcy since the industry was deregulated in 1978....

27 Sep 201824min

Southwest vs American - The Cult of Herb | 5

Southwest vs American - The Cult of Herb | 5

Everyone loves Herb Kelleher—even FAA regulators. The onetime corporate counsel-turned-CEO is coming into his own at the helm of Southwest. But his latest challenge is coming up with a way to skirt th...

25 Sep 201823min

Southwest vs American - The Darling of Deregulation | 4

Southwest vs American - The Darling of Deregulation | 4

As deregulation dawns, Southwest Airlines’ founder and CEO are locked in a power struggle. In the middle is Herb Kelleher, Southwest’s corporate attorney. And after 18 months serving as a punching bag...

20 Sep 201823min

Southwest vs American - Aviation Cyber Wars  | 3

Southwest vs American - Aviation Cyber Wars | 3

The computer age is on the horizon, and American Airlines has a secret weapon: SABRE. Sure, the airline is top of the heap under the current pen-and-paper reservation system — the one where travel age...

18 Sep 201819min

Southwest vs American - Dogfight Over Dallas | 2

Southwest vs American - Dogfight Over Dallas | 2

Baniff and Southwest battled in court for domination over the skies. Southwest came out on top for a little while, but Baniff pushed back with prices Southwest just couldn't beat. The only way Southwe...

13 Sep 201822min

Southwest vs. American - Clearing the Runway | 1

Southwest vs. American - Clearing the Runway | 1

In Texas in the 1960s, Rollin King had a crazy idea. He wanted to create a no-frills airline service that served San Antonio, Dallas and Houston. All he and his lawyer had to do was convince the Feder...

11 Sep 201822min

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