Gibson vs Fender - Loud and Clear | 2
Business Wars24 Jun 2019

Gibson vs Fender - Loud and Clear | 2

It's 1950, and Fender's first solid-body guitar, the Esquire, is the laughingstock of the music industry. To guitar makers used to elegantly made hollow-body guitars, Fender's thin, simple plank of solid wood is a joke. But its bright, powerful sound and lack of feedback make it a hit with guitar players.

Gibson's ambitious young president, Ted McCarty, knows his company has to counter with a solid-body electric guitar of its own. To market the instrument, Gibson will turn to the most famous electric guitarist in the world, a man who happens to be an old friend of Leo Fender's — Les Paul.


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Episoder(674)

Coke vs Pepsi - The Soda Revolt | 6

Coke vs Pepsi - The Soda Revolt | 6

Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke a...

4 Sep 201827min

Coke vs Pepsi - No Sacred Cows | 5

Coke vs Pepsi - No Sacred Cows | 5

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new...

30 Aug 201826min

Coke vs Pepsi - The Imitator's Revenge | 4

Coke vs Pepsi - The Imitator's Revenge | 4

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for o...

28 Aug 201823min

Coke vs Pepsi - Cola über Alles | 3

Coke vs Pepsi - Cola über Alles | 3

With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, C...

23 Aug 201824min

Coke vs Pepsi - Candy Monster | 2

Coke vs Pepsi - Candy Monster | 2

The cola cops are coming. Pepsi, an upstart Coca-Cola imitator, grabs its rival’s attention by serving up its own beverage to unsuspecting soda fountain customers. Coca-Cola moves fast -- but it’s not...

21 Aug 201826min

Coke vs Pepsi - Cocaine is King | 1

Coke vs Pepsi - Cocaine is King | 1

In turn of the century Atlanta, pharmacist John Pemberton has invented a dynamite health tonic with some secret ingredients his customers can’t get enough of. There’s only one problem. With the city a...

16 Aug 201825min

eBay vs PayPal - Interview with Kara Swisher | 7

eBay vs PayPal - Interview with Kara Swisher | 7

We hope you enjoyed our series on eBay vs PayPal. Here to discuss her thoughts on the PayPal mafia alums is Kara Swisher. Swisher is the self-described "grumpy lady of tech" and host of the podcast Re...

14 Aug 201824min

eBay vs PayPal - Outta the Gate | 6

eBay vs PayPal - Outta the Gate | 6

PayPal is running out of time. The online payment service is hauling in new users, but its bottom line is bleeding red. Without a buyer to pump it full of cash soon, the company could go under. Should...

9 Aug 201823min

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