Gibson vs Fender - Les Pauls Unleashed | 4
Business Wars1 Jul 2019

Gibson vs Fender - Les Pauls Unleashed | 4

In the 1960s, rock'n roll's popularity continues to grow. But one of the genre's most popular guitars, the Les Paul, is no longer being made. Now the guitar's namesake must convince an out-of-touch Gibson to put the favorite guitar of Eric Clapton and Keith Richards back into production.

Meanwhile, Gibson's rival Fender has a new parent company: CBS. Thanks to their deep corporate pockets, Fender is manufacturing and selling more guitars than ever. To keep pace, Gibson also finds a new corporate owner. But in their race for market dominance, are both guitar companies sacrificing quality for quantity?


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Episoder(661)

Southwest vs American - Dogfight Over Dallas | 2

Southwest vs American - Dogfight Over Dallas | 2

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Southwest vs. American - Clearing the Runway | 1

Southwest vs. American - Clearing the Runway | 1

In Texas in the 1960s, Rollin King had a crazy idea. He wanted to create a no-frills airline service that served San Antonio, Dallas and Houston. All he and his lawyer had to do was convince the Feder...

11 Sep 201822min

Coke vs Pepsi - Interview with Tristan Donovan | 7

Coke vs Pepsi - Interview with Tristan Donovan | 7

Host David Brown chats with series writer Tristan Donovan, author of Fizz: How Soda Shook Up the World, about some of the juicy tidbits that didn’t make the final series. Like Fanta’s roots in Nazi Ge...

6 Sep 201824min

Coke vs Pepsi - The Soda Revolt | 6

Coke vs Pepsi - The Soda Revolt | 6

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4 Sep 201827min

Coke vs Pepsi - No Sacred Cows | 5

Coke vs Pepsi - No Sacred Cows | 5

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30 Aug 201826min

Coke vs Pepsi - The Imitator's Revenge | 4

Coke vs Pepsi - The Imitator's Revenge | 4

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for o...

28 Aug 201823min

Coke vs Pepsi - Cola über Alles | 3

Coke vs Pepsi - Cola über Alles | 3

With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, C...

23 Aug 201824min

Coke vs Pepsi - Candy Monster | 2

Coke vs Pepsi - Candy Monster | 2

The cola cops are coming. Pepsi, an upstart Coca-Cola imitator, grabs its rival’s attention by serving up its own beverage to unsuspecting soda fountain customers. Coca-Cola moves fast -- but it’s not...

21 Aug 201826min

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