Cereal Wars - Sugar Rush  | 3
Business Wars22 Jul 2019

Cereal Wars - Sugar Rush | 3

World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Post’s lead or stick to their nutritional traditions?

But sugary cereal isn’t the only new challenge the cereal giants are wrestling with. A new, exciting medium called television is taking off fast and changing the rules of cereal promotion. And this TV and sugar boom is going to put children at the heart of the cereal business.


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Episoder(677)

Netflix vs Blockbuster Revisited - The Digital Divide | 4

Netflix vs Blockbuster Revisited - The Digital Divide | 4

You know the expression “content is king”? Well it turns out, sometimes it’s not. Sometimes it’s a hard-working algorithm that burrows into customer habits and viewing patterns. With that, Netflix had...

8 Mai 201922min

Netflix vs Blockbuster Revisited - Dirty Tricks | 3

Netflix vs Blockbuster Revisited - Dirty Tricks | 3

Thinking like your enemy is the best way to beat them, and during the war, Blockbuster tried every trick in the book to get inside Netflix. Sometimes they succeeded — sending “housewives” into warehou...

6 Mai 201922min

Netflix vs Blockbuster Revisited - Origins  | 2

Netflix vs Blockbuster Revisited - Origins | 2

After Hastings pleaded with Antioco to buy Blockbuster online, Antioco agreed to present Hasting’s proposal to the board. What he didn’t tell him was that he was pushing the board to reject the offer ...

1 Mai 201919min

Netflix vs Blockbuster Revisited - Sudden Death | 1

Netflix vs Blockbuster Revisited - Sudden Death | 1

The way we watch is changing so rapidly that we’ve decided to revisit our very first and most popular Business War: Netflix versus Blockbuster. We’re re-airing an expanded eight-part series following ...

29 Apr 201927min

Ferrari vs. Lamborghini - The Future of Cars | 4

Ferrari vs. Lamborghini - The Future of Cars | 4

Electric. Diesel. Driverless. Automobile Magazine’s New York Bureau Chief, Jamie Kitman, joins to talk about the latest developments in the car industry and what’s next for Ferrari and Lamborghini.Sup...

24 Apr 201923min

Ferrari vs. Lamborghini - Supercar Speed Freaks | 3

Ferrari vs. Lamborghini - Supercar Speed Freaks | 3

It is 1997. For decades, Lamborghini has struggled to survive as a company, and to compete with its nemesis Ferrari. All that is about to change. Volkswagen buys Lambo and injects it with cash and bul...

22 Apr 201922min

Ferrari vs. Lamborghini - Lamborghini Spawns an Icon | 2

Ferrari vs. Lamborghini - Lamborghini Spawns an Icon | 2

It’s 1970. At his factory in Italy, Ferruccio Lamborghini is desperate to build a car that can outdo his rival, Enzo Ferrari, whose Ferrari factory is just 20 miles away. With the help of genius desig...

17 Apr 201927min

Ferrari vs. Lamborghini - The Gauntlet | 1

Ferrari vs. Lamborghini - The Gauntlet | 1

It’s the early 1960s. In Maranello, Italy, Enzo Ferrari has made a name for himself building the most exotic road cars in the world. But when a dissatisfied customer named Ferruccio Lamborghini shows ...

15 Apr 201925min

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