Cereal Wars - Sugar Rush  | 3
Business Wars22 Jul 2019

Cereal Wars - Sugar Rush | 3

World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Post’s lead or stick to their nutritional traditions?

But sugary cereal isn’t the only new challenge the cereal giants are wrestling with. A new, exciting medium called television is taking off fast and changing the rules of cereal promotion. And this TV and sugar boom is going to put children at the heart of the cereal business.


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Episoder(677)

Hasbro vs Mattel - Today's Toys | 7

Hasbro vs Mattel - Today's Toys | 7

Bratz. Monster High. Funko. These are the toys that rule the roost in 2019. Veteran toy industry analyst Sean McGowan joins to discuss the big business of toys today, how Hasbro and Mattel can compete...

10 Apr 201931min

Hasbro vs Mattel - Screen Dreams | 6

Hasbro vs Mattel - Screen Dreams | 6

With the world plugging into the Internet, toys are under pressure. Kids are swapping plastic play for screen-based entertainment and both Mattel and Hasbro need to adapt. The question is: how?Mattel’...

8 Apr 201928min

Hasbro vs Mattel - The Shotgun Wedding  | 5

Hasbro vs Mattel - The Shotgun Wedding | 5

A few months ago, Mattel’s revenues were just fifty million dollars behind Hasbro’s. But now that Hasbro’s swallowed Tonka—the classic maker of Nerf, Play-Doh, and Monopoly—Mattel is half a billion do...

3 Apr 201923min

Hasbro vs Mattel - Resurrection Joe | 4

Hasbro vs Mattel - Resurrection Joe | 4

It’s the early 1980s and things are not looking good for Hasbro. The company hasn’t had a hit since Hungry Hungry Hippos; its founding CEO Merrill Hassenfeld has just died; now Star Wars dolls have ju...

1 Apr 201923min

Hasbro vs Mattel - The House of Cards  | 3

Hasbro vs Mattel - The House of Cards | 3

Sizzlers, Mattel’s new motorized Hot Wheels, were supposed to be the top toy this Christmas. But sales have fizzled, leaving Mattel $30 million below target. For the last ten years, Mattel’s done exce...

27 Mar 201924min

Hasbro vs Mattel - Boy Toy  | 2

Hasbro vs Mattel - Boy Toy | 2

It’s the 1960s and Hasbro is struggling. The pencil manufacturer turned toymaker hasn’t had a major success since Mr. Potato Head hit the shelves in 1952, and it’s starting to lose money. If the compa...

25 Mar 201923min

Hasbro vs Mattel - Dream Doll  | 1

Hasbro vs Mattel - Dream Doll | 1

It’s the late 1940s and two small toymakers are taking their first uneasy steps. The names of these young hopefuls are Hasbro and Mattel. One’s an offshoot of a pencil manufacturer. The other a husban...

20 Mar 201925min

USFL vs NFL - Risky Business | 7

USFL vs NFL - Risky Business | 7

Mike Pesca, Slate, joins to talk about the biggest risks facing the NFL, whether the Patriots are good or bad for the league, and what our culture would look like if football never took off as a profe...

25 Feb 201929min

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