Cereal Wars - Trix of the Trade | 5

It’s 1988, and Tetris is making waves. It’s billed as the first Soviet video game, and it’s selling fast.But the man who introduced it to the West harbors a secret: he doesn’t own the rights. And when his subterfuge fails, a multi-million-dollar battle to win over the communist regime breaks out on the streets of Moscow.It’s a clash that pits the Japanese gaming overlords of Nintendo against the sprawling empire of ruthless media baron Robert Maxwell.Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Mai 202026min

It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola. So Coke’s striking back by opening a new battlefront in the quest for soda supremacy: outer space. But its plan to send its world-famous drink into orbit won’t stay secret for long. And when Pepsi finds out, it sparks a new space race.Listen ad-free on Wondery+ hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Mai 202025min

It's 1902 and political campaigner Lizzie Magie is fighting a losing battle. For years, she’s pushed the idea of a land-value tax, but fewer and fewer people are listening.So she’s going to try something new to spread the word. She’s going to make a board game – and not just any game. Magie’s game is going to become the biggest game of all time.Trouble is, when the battle for her game breaks out, she’s the one who winds up the loser.Listen ad-free on Wondery+ hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Mai 202027min

Since the novel coronavirus hit, Amazon and Walmart have seen a rise in profits, unlike many other retailers. But there have also been struggles to keep up with the flood of customer demands during the pandemic.Hundreds of thousands of workers have been hired collectively between Amazon and Walmart. And employees for both companies have accused management of not protecting workers enough from the threat of COVID-19. So how are Amazon and Walmart handling the pushback from disgruntled employees? And will they become even bigger threats in the retail market once the pandemic ends? To find out what the future holds for these companies, we turn to Jason Del Rey, a senior correspondent covering commerce at ReCode. Del Rey also hosted a podcast from Vox and ReCode called “Land of the Giants: The Rise of Amazon.”Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Mai 202026min

This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we’re featuring inspiring stories of successful companies that started out small.In upstate New York, a Kurdish immigrant wants to make his biggest dream come true: to produce the tart, custard-thick Greek yogurt of his childhood for American palates. In 2005, he buys an abandoned Kraft factory for cheap. With an ingenious financing deal, standout packaging and clever marketing, he launches Chobani — the yogurt sensation that eventually forces goliaths Yoplait and Dannon to move over. While Chobani launched a quiet incursion, William Wrigley Jr. set out to upend the gum industry in 1893 with an improved spearmint flavor. After one misstep after another, he finally gets traction. Then the gum monopoly approaches him: join or be crushed. Thanks to a savvy advertising campaign, he blows past them to become the nation’s biggest gum purveyor.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Mai 202029min

As the COVID-19 virus spreads across the globe and forces people inside their homes for months, the world relies on online shopping more than ever. Amazon and Walmart both struggle to keep up with surging demand as their legendary infrastructures are put to the test. And workers inside both companies rise up, arguing that the retail giants are failing to protect them from the virus, prioritizing the bottom line over workers’ health. They’re both more powerful than ever, but also more vulnerable.Listen ad-free on Wondery+ hereSupport us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Mai 202025min

This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we’re featuring inspiring stories of successful companies that started out small.In 1972, pinball machines and mechanical games ruled the arcades. Then, Atari founders Nolan Bushnell and Ted Dabney came up with a game on a television screen controlled by two players. Pong helped catapult Atari from a start-up to the leader of video games, where it would stay – almost unopposed – for the next decade. Once Atari made Pong, the company took off like a rocket. But for Dietrich Mateschitz, success was a slog. When he returned home to Austria from a trip to Thailand in 1982, he brought an idea for an energy drink with him. His creation was expensive and tasted foul, and would be rejected over and over. But a slick marketing campaign made it the symbol of club cool and fuel for daredevils — and it took North America by storm.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Mai 202031min

Amazon decides to go after Walmart’s biggest category: fresh food. But moving into groceries is harder than Bezos expected. Meanwhile, Walmart has finally found success in marrying their online operation with their brick and mortar stores by allowing consumers to order groceries online and pick them up at a store. And with an aggressive new head of online sales — who has a personal vendetta against Bezos — Walmart is feeling good. But, determined to make an impact in the world of fresh food, Bezos makes a move that surprises everyone and upends the retail world yet again. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Mai 202023min