S23EP03: Psychographics vs Demographics
1 Insight4 Apr 2024

S23EP03: Psychographics vs Demographics

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact. The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics. Psychographics are the client's values, beliefs, and motivations. So...

Episoder(227)

S16EP15: The Prosperous Coach 2.0 (Replay)

S16EP15: The Prosperous Coach 2.0 (Replay)

I wrote The Prosperous Coach, with my friend Steve Chandler, almost 10 years ago—and it has stood the test of time. It has been in the top 20 books about coaching on Amazon ever since it was published...

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S16EP14: The Power of Vulnerability with Rich Litvin - The Mindvalley Podcast with Vishen Lakhiani

S16EP14: The Power of Vulnerability with Rich Litvin - The Mindvalley Podcast with Vishen Lakhiani

On this episode, I take the stage at Mindvalley's Afest, to share a powerful yet simple exercise on vulnerability. Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called...

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S16EP13: The formula for Exponential Success (Replay)

S16EP13: The formula for Exponential Success (Replay)

Today, I am going to teach you a formula to turn huge dreams into reality: 1. Dream Big 2. Take Tiny Steps 3. Think Long Term 4. Success is an inside-out journey 5. Keep Going 6. Do the opposite...

4 Aug 202219min

S16EP12: "The Accidental Entrepreneur" with Rich Litvin - Capability Amplifier with Mike Koenigs and Dan Sullivan

S16EP12: "The Accidental Entrepreneur" with Rich Litvin - Capability Amplifier with Mike Koenigs and Dan Sullivan

Today we are featuring an episode from my conversation with Mike Koenigs on the Capability Amplifier podcast. You'll enjoy this episode where we talk about being an "Accidental Entrepreneur," the 4...

28 Jul 20221h 1min

S16EP11: I'm trapped by my 'dream' job!" (Replay)

S16EP11: I'm trapped by my 'dream' job!" (Replay)

Today, I'm talking with Scott,.. Scott still has his ‘dream’ corporate job, serving as the Director of Leadership Development at a multi-million dollar corporation, with consulting gigs and coaching o...

21 Jul 202223min

S16EP10: How To Become A master Coach with Rich Litvin - Master Coaching with Ajit Nawalkha

S16EP10: How To Become A master Coach with Rich Litvin - Master Coaching with Ajit Nawalkha

Today's episode features the Master Coaching with Ajit podcast. On this episode Ajit Nawalkha and I have a conversation about entrepreneurship, coaching skills, and building a successful coaching busi...

14 Jul 202259min

S16EP09: "High-Touch Vs. High-Tech." (Replay)

S16EP09: "High-Touch Vs. High-Tech." (Replay)

If you do what everyone else is doing, right now, you'll get the same results as everyone else… Shelley is a high-level leader but at her heart, she's a rebel. So, it's ESSENTIAL that she does things...

7 Jul 202220min

S16EP08: Meet One of My Mentors: Rich Litvin - The Better Life Better Work Show with Allison Crow

S16EP08: Meet One of My Mentors: Rich Litvin - The Better Life Better Work Show with Allison Crow

On today's episode I join Allison Crow on her "The Better Life Better Work Show" podcast. You'll hear us talk about why we should just make shit up (MSU) in our business, how we can let our clients be...

30 Jun 202258min

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