S23EP03: Psychographics vs Demographics
1 Insight4 Apr 2024

S23EP03: Psychographics vs Demographics

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact. The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics. Psychographics are the client's values, beliefs, and motivations. So...

Episoder(227)

S6:EP03: "What do people NOT know about you?"

S6:EP03: "What do people NOT know about you?"

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S6:EP02: "A Diamond in the Rough..."

S6:EP02: "A Diamond in the Rough..."

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S5:EP09: "I'm tired of being a best kept secret"

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S5:EP08: The Four Stages of Transformation

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There are four stages of transformation: 1. Separation 2. Initiation 3. Transformation 4. Transmission Transmission is when you become a guide and start to help others to become heroes. Today I h...

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S5:EP07: Stand out!

S5:EP07: Stand out!

Laurie has never felt like she fit in. She didn’t fit in as a child, as an actress or as a successful copywriter. Yet our biggest gifts often come from the place where we struggle the most. And today...

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S5:EP06: Don’t answer your clients' questions…

S5:EP06: Don’t answer your clients' questions…

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