Building a strong brand, team and community with Easy Equities

Building a strong brand, team and community with Easy Equities

After releasing their interim results, Purple Group came under fire for their increased expenses. Mainly attributed to their expansion to the Phillippines. This sparked a Twitter 'war', so we thought it would be nice to hear from their Head of Marketing to chat with us about what happened, before diving into how Easy Equities have built their brand, team and community since 2014. 01:18 Twitter wars, playing in the public space 02:36 Partnering in the Philippines 07:21 Partnering in public 11:18 Building Purple from the ground to a thriving community 16:52 Education in the finance 20:28 Building a team & brand 27:30 Lessons from new ventures 30:37 What happens when you hire a dud 34:10 Building a community 40:04 Know your niche 42:45 Education & Partnerships

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Episoder(113)

Why WhatsApp Is the Infrastructure for the Future | Chat Inc | Jonathan Williams

Why WhatsApp Is the Infrastructure for the Future | Chat Inc | Jonathan Williams

Can you build a company on top of WhatsApp?That’s exactly what Jonathan Williams, founder of Chat Inc, has been doing for almost 10 years — bootstrapping without outside funding and delivering innovat...

2 Sep 202544min

Fixing Gaming’s $6B Ad Spend Problem, introducing Kohort | Dan Marcus

Fixing Gaming’s $6B Ad Spend Problem, introducing Kohort | Dan Marcus

$6 billion in gaming ad spend is wasted every year. That’s the problem Dan Marcus, co-founder of Kohort, is determined to fix. IIn this episode of How Would You Build It, Dan shares how Kohort is tack...

26 Aug 202547min

Simon Hartley on Startup Exits and Scaling Logistics in South Africa

Simon Hartley on Startup Exits and Scaling Logistics in South Africa

What can delivering toasted cheese sandwiches teach you about building a startup?In this episode of How Would You Build It, we talk with Simon Hartley, co-founder of Wumdrop, about the journey from sc...

19 Aug 202552min

Fixing Fashion’s Waste Problem with AI | David Torr | Faro & UCook

Fixing Fashion’s Waste Problem with AI | David Torr | Faro & UCook

What does it take to build not one, but two successful startups in South Africa’s tough market?In this episode of How Would You Build It, we sit down with David Torr, co-founder of Faro and former co-...

13 Aug 202554min

Getting AgriTech Right Through Timing, Trust & Disrupting Legacy Markets | Louis de Kock | Nile

Getting AgriTech Right Through Timing, Trust & Disrupting Legacy Markets | Louis de Kock | Nile

Can AgriTech finally work in South Africa?In this episode of How Would You Build It, we speak with Louis de Kock, founder of Nile.ag, a tech-driven marketplace revolutionising agriculture across South...

5 Aug 202546min

Empowering the Township Economy | Katie Dodge | Koola Capital

Empowering the Township Economy | Katie Dodge | Koola Capital

What if funding the informal economy could unlock South Africa’s next wave of entrepreneurs?In this episode of How Would You Build It, we talk to Katie Dodge, co-founder of Koola Capital, who’s helped...

30 Jul 202552min

Setting the Foundation for Growth in Your Early-Stage Startup | Geoff Forbes | Zuzo

Setting the Foundation for Growth in Your Early-Stage Startup | Geoff Forbes | Zuzo

What if your Product is a 'vitamin' and not a 'Painkiller'? In this episode, we talk to the head of Growth Geoff Forbes from Zuzo, a platform helping companies recognise their employees in meaningful ...

23 Jul 202548min

Lessons in Pivots, Leadership & Marketing

Lessons in Pivots, Leadership & Marketing

What happens when the hiring market crashes and AI rewrites the rules overnight?In this episode of How Would You Build It, we speak to Matt Beck, CEO of OfferZen, about what it really takes to navigat...

15 Jul 202552min

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