Creator Brands

Creator Brands

Creator-founded brands are rewriting the rules of product launches. While the first step may have been to collaborate with established brands on content, creators are now leveraging their engaged communities to launch companies and products of their own, turning their influence into something much larger than logos alone.

It isn't easy to build a business even if you have a built-in audience. Looking at celebrity-founded companies and the rise and fall of DTC, there are many pitfalls to look out for as a creator-founder.

In this episode, we’ll talk about:

  • The most innovative creator-founded brands
  • What enterprise brands and large companies can learn from creator brands
  • Our predictions for the future of brand building in the social age

Creator brands mentioned in this episode:




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Episoder(70)

Unpacking Creator Etiquette with House Guest Gigi Robinson

Unpacking Creator Etiquette with House Guest Gigi Robinson

Recorded live at Possible Miami from Unplugged Studios, this week we're joined by creator, entrepreneur, speaker, and Founder of Hosts of Influence®, Gigi Robinson.The creator economy has matured, but...

12 Jun 34min

Reality TV Fans Make the Best Marketers w/ House Guest Sarah Grosz

Reality TV Fans Make the Best Marketers w/ House Guest Sarah Grosz

Recorded live at Possible Miami, this episode of House of Content brings our House Guest Series into the real world as host Christine Göös sits down with Sarah Grosz, who at the time led influencer ma...

4 Jun 28min

Networking for Content: IRL As a Cheat Code

Networking for Content: IRL As a Cheat Code

Christine didn’t set out to host an event. What started as a small idea, bringing a handful of corporate creators into one room, quickly turned into something much bigger. A co-host, a few shares, a c...

23 Apr 29min

The Creator Spin on Branded Entertainment

The Creator Spin on Branded Entertainment

Branded entertainment is having a major comeback, but it doesn’t look like the old playbook. In this episode of House of Content, Christine and Janni break down why brands are moving beyond traditiona...

16 Apr 24min

Expertise Is the New Influence

Expertise Is the New Influence

If you scroll your feed right now, you’ll notice something shifting. It’s not just influencers anymore. It’s lawyers breaking down contracts, dermatologists debunking skincare myths, founders building...

9 Apr 33min

Social Media Ate TV: Clip Culture and the Future of Entertainment

Social Media Ate TV: Clip Culture and the Future of Entertainment

In this episode of House of Content, hosts Christine Göös and Melissa Kontu unpack how social media has become the new TV — not just where we talk about culture, but where we experience it first. From...

2 Apr 30min

The Delulu Economy & Scam Social Era

The Delulu Economy & Scam Social Era

In this episode of House of Content, hosts Christine Göös and Melissa Kontu unpack the rise of what they call the “Delulu Economy” — a digital culture where the performance of success often matters mo...

26 Mar 27min

90s Revival, CBK, and Nostalgia in Internet Culture

90s Revival, CBK, and Nostalgia in Internet Culture

The internet has crowned a new It Girl who hasn’t been alive for nearly 30 years. Carolyn Bessette-Kennedy is back at the center of culture, not through interviews or content, but through absence. As ...

19 Mar 25min

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