The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3246)

How to Deal With Shit Talkers | Ep. #782

How to Deal With Shit Talkers | Ep. #782

In episode #782, Eric and Neil discuss how they deal with shit-talkers. Tune in to hear how you can deal with the negativity. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Deal With Shit T...

21 Sep 20189min

The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't)  | Ep. #781

The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't)  | Ep. #781

In #781, Eric and Neil discuss the marketing channel you are taking for granted. Tune in to hear what you should be leveraging, but are probably neglecting. TIME-STAMPED SHOW NOTES: [00:27] Today’s...

20 Sep 201810min

How We Are Going to Get to 1 Million Podcast Downloads Per Month  | Ep. #780

How We Are Going to Get to 1 Million Podcast Downloads Per Month  | Ep. #780

In episode #780, Eric and Neil discuss how they are going to reach 1 Million downloads per month. Tune in to hear how they are going to do this and why they set this goal. TIME-STAMPED SHOW NOTES: ...

19 Sep 20189min

How to Convert More Leads Into Sales With This Ninja Hack  | Ep. #779

How to Convert More Leads Into Sales With This Ninja Hack  | Ep. #779

In episode #779, Eric and Neil discuss how to convert more leads. Tune in to hear their great hack. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Convert More Leads Into Sales With This Ni...

18 Sep 20188min

What Should You Do With Your Keywords That Rank on The Middle of Page 1 | Ep. #778

What Should You Do With Your Keywords That Rank on The Middle of Page 1 | Ep. #778

In episode #778, Eric and Neil discuss what you should do with your keywords that rank in the middle, but not the top of the first search page. Tune in to hear how you can improve your rankings. TIME...

17 Sep 20189min

What Should You Do With Your Blog Posts That Generate Traffic And No Revenue  | Ep. #777

What Should You Do With Your Blog Posts That Generate Traffic And No Revenue  | Ep. #777

In episode #777, Eric and Neil discuss what you should do with blog posts that generate traffic and no revenue. Tune in to hear what you can do to turn things around. TIME-STAMPED SHOW NOTES: [00:2...

16 Sep 201810min

Why Blogging Too Often Will Hurt Your Rankings | Ep. #776

Why Blogging Too Often Will Hurt Your Rankings | Ep. #776

In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Blog...

15 Sep 20189min

Why We're Going to Do An In Person Event (and You Should Too)  | Ep. #775

Why We're Going to Do An In Person Event (and You Should Too)  | Ep. #775

In episode #775, Eric and Neil discuss the reason they want to do a live event. Tune in to hear why you should also consider putting on a live event. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:...

14 Sep 20189min

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