The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3246)

When to Keep, Cut, and Consolidate Your Content  | Ep. #774

When to Keep, Cut, and Consolidate Your Content  | Ep. #774

In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When to Keep, Cut, a...

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What You Should do About Pages That Rank But Don't Meet User Intent  | Ep. #773

What You Should do About Pages That Rank But Don't Meet User Intent  | Ep. #773

In episode #773, Eric and Neil discuss what you should do about pages that rank, but don’t meet user intent. Tune in to hear how you can fix this issue and keep your rankings. TIME-STAMPED SHOW NOTES...

12 Sep 20187min

How to Push Your Rankings From Page 2 to Page 1 | Ep. #772

How to Push Your Rankings From Page 2 to Page 1 | Ep. #772

In episode #772, Eric and Neil discuss how to push your rankings to the first page of search results. Tune in to hear how you can easily boost your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’...

11 Sep 20188min

Should You Build Rich Anchor Text Links Still? | Ep. #771

Should You Build Rich Anchor Text Links Still? | Ep. #771

In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text. TIME-STAMPED SHOW NOTES: [00:27] ...

10 Sep 20188min

What Percent of Your Links Should Point to Your Homepage | Ep. #770

What Percent of Your Links Should Point to Your Homepage | Ep. #770

In episode #770, Eric and Neil discuss what percentage of your links should point to your homepage. Tune in to hear if there is a magical percentage that will help your homepage rank higher. TIME-STA...

9 Sep 20188min

Which Social Network Is The Best For Video | Ep. #769

Which Social Network Is The Best For Video | Ep. #769

In episode #769, Eric and Neil discuss which social network is the best for video. Tune in to hear which network you should be focusing on. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Which Soc...

8 Sep 20188min

How to Launch Like Apple | Ep. #768

How to Launch Like Apple | Ep. #768

In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Launch Like Appl...

7 Sep 20188min

How GDPR Changed Link Building | Ep. #767

How GDPR Changed Link Building | Ep. #767

In episode #767, Eric and Neil discuss how the GDPR has changed link building outside the US. Tune in to hear how you must go about link building now that the regulation has made it harder. TIME-STAM...

6 Sep 20186min

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