The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3246)

How to Hire Full-Time SEOs That Don't Suck | Ep. #766

How to Hire Full-Time SEOs That Don't Suck | Ep. #766

In episode #766, Eric and Neil discuss how to hire solid SEOs. Tune in to hear how you find great SEOs that don’t suck. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Hire Full-Time SEOs Th...

5 Sep 20188min

How to Find the Best Young Marketing Talent | Ep. #765

How to Find the Best Young Marketing Talent | Ep. #765

In episode #765, Eric and Neil discuss how to find the best marketing talent. Tune in to hear how you can find young, motivated workers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find ...

4 Sep 20189min

Which Marketers Should You Listen To  | Ep. #764

Which Marketers Should You Listen To  | Ep. #764

In episode #764, Eric and Neil Discuss whose advice you should follow. Tune in to hear how you know who to trust. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Which Marketers Should You Listen T...

3 Sep 20189min

How to Reduce Your Refund Rates | Ep. #763

How to Reduce Your Refund Rates | Ep. #763

In episode #763, Eric and Neil discuss how you can reduce refund rates. Tune in to hear how you can provide better service to avoid refund rates. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  Ho...

2 Sep 20188min

Why You Should Only Stick to One Marketing Channel | Ep. #762

Why You Should Only Stick to One Marketing Channel | Ep. #762

In episode #762, Eric and Neil discuss why you should stick to one marketing channel. Tune in to hear why focusing on one channel is so important. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Wh...

1 Sep 20188min

How Many Marketing Funnels Do You Need | Ep. #761

How Many Marketing Funnels Do You Need | Ep. #761

In episode #761, Eric and Neil discuss how many funnels you need. Tune in to hear why more funnels doesn’t always equal greater success. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Many Mar...

31 Aug 20188min

Should You Place a Phone Number on Your Website? | Ep. #760

Should You Place a Phone Number on Your Website? | Ep. #760

In episode #760, Eric and Neil discuss putting a phone number on your website. Tune in to hear if this is a necessary tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Place a Phon...

30 Aug 20187min

Low Hanging Fruit - SEO Tactics That Easy And Effective | Ep. #759

Low Hanging Fruit - SEO Tactics That Easy And Effective | Ep. #759

In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Low Hanging F...

29 Aug 20189min

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