The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3274)

Why Google Analytics is Useless Without This...  | Ep. #730

Why Google Analytics is Useless Without This...  | Ep. #730

In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Google ...

31 Jul 20188min

7 Questions You Ought to Ask Your Audience | Ep. #729

7 Questions You Ought to Ask Your Audience | Ep. #729

In episode #729, Eric and Neil discuss 7 questions you ought to ask your audience. Tune in to hear what types of questions you should be asking. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: 7 Que...

30 Jul 201811min

Why You Should and Shouldn't Spend Money on Marketing Courses | Ep. #728

Why You Should and Shouldn't Spend Money on Marketing Courses | Ep. #728

In episode #728, Eric and Neil discuss the pros and cons of taking online marketing courses. Tune in to hear both sides of this argument. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Sho...

29 Jul 20188min

How to Rank For Thousands of Keywords Fast  | Ep. #727

How to Rank For Thousands of Keywords Fast  | Ep. #727

In episode #727, Eric and Neil discuss how you can rank for thousands of keywords. Tune in to learn how you can earn a high ranking overnight. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to...

28 Jul 20188min

How to Grow Your Marketing Through Partnerships | Ep. #726

How to Grow Your Marketing Through Partnerships | Ep. #726

In episode #726, Eric and Neill discuss ways to grow your marketing through partnerships. Tune in to hear what makes a great partnership. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow...

27 Jul 201810min

7 Simple Hacks to Generate More Upsells | Ep. #725

7 Simple Hacks to Generate More Upsells | Ep. #725

In episode #725, Eric and Neil discuss how you can generate more upsells. Tune in to hear 7 great hacks! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Hacks to Generate More Upsells [0...

26 Jul 20187min

The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should)  | Ep. #724

The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should)  | Ep. #724

In episode #724, Eric and Neil discuss the channel you aren’t leveraging. Tune in to hear what new channel you need to try. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The 11 Billion Dollar Mar...

25 Jul 20187min

7 Marketing Lessons We Learned From Running Software Companies | Ep. #723

7 Marketing Lessons We Learned From Running Software Companies | Ep. #723

In episode #723, Eric and Neil count out the 7 lessons they learned from running software companies. Tune in to hear what lessons apply to your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s To...

24 Jul 201811min

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