Marketing School - Digital Marketing and Online Marketing Tips31 Jul 2018

Why Google Analytics is Useless Without This... | Ep. #730

In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Google Analytics is Useless Without This... [00:42] Eric doesn’t always buy a product or service when he visits websites. [01:05] Google Analytics will never tell you why someone left your site without buying. [01:15] GA provides quantitative data. [01:20] Qualitative data is more elusive. [02:07] Go to your lowest hanging fruit first. [02:50] Affiliate marketers struggle because they operate in a vacuum. [03:08] Qualaroo, SurveyMonkey, Google Surveys are great ways to get qualitative data. [03:38] 30 or more responses will serve as enough data to be actionable. [04:15] User Testing and Usability Hub are great tools. [04:37] Make sure the person testing is your ideal customer, otherwise, the data won’t matter. [05:16] That’s it for today! [05:22] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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