The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3242)

What Neil & Eric Think About Affiliate Marketing | Ep. #466

What Neil & Eric Think About Affiliate Marketing | Ep. #466

In Episode #466, Eric and Neil discuss what they think about affiliate marketing. Tune in to learn the pros and cons of affiliate marketing and why both Eric and Neil LOVE it. Time Stamped Show Notes...

9 Nov 20177min

How SEO Is Going to Change in 2018 | Ep. #465

How SEO Is Going to Change in 2018 | Ep. #465

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’...

8 Nov 20176min

How to Find New Growth Opportunities | Ep. #464

How to Find New Growth Opportunities | Ep. #464

In Episode #464, Eric and Neil discuss how to find new growth opportunities. Tune in to learn the websites you can visit that will help take you to that next level in your copy, landing page, and mark...

7 Nov 20176min

What Makes a Brand Special? | Ep. #463

What Makes a Brand Special? | Ep. #463

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can...

6 Nov 20176min

7 Marketing Tools You Should Be Checking Weekly | Ep. #462

7 Marketing Tools You Should Be Checking Weekly | Ep. #462

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahe...

5 Nov 20176min

What Is Minimum Viable SEO? | Ep. #461

What Is Minimum Viable SEO? | Ep. #461

In Episode #461, Eric and Neil discuss what minimum viable SEO is. Tune in to know the basic things you need to know to win the SEO game. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Mini...

4 Nov 20177min

How to Increase Audience Retention on YouTube | Ep. #460

How to Increase Audience Retention on YouTube | Ep. #460

In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why v...

3 Nov 20177min

What Does a Healthy Link Profile Look Like? | Ep. #459

What Does a Healthy Link Profile Look Like? | Ep. #459

In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’ll also find out why deep links are important. Tim...

2 Nov 20176min

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