The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3242)

How to Network With Other Marketers | Ep. #458

How to Network With Other Marketers | Ep. #458

In Episode #458, Eric and Neil discuss how to network with other marketers. Tune in to learn how organizing a small dinner can help you connect with people and why it is important to engage with peopl...

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7 Tools To Help With Mobile CRO | Ep. #457

7 Tools To Help With Mobile CRO | Ep. #457

In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil stand behind and will ensure that your mobile game i...

31 Okt 20177min

What Should You Do to Combat Your Declining Facebook Reach? | Ep. #456

What Should You Do to Combat Your Declining Facebook Reach? | Ep. #456

In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain m...

30 Okt 20176min

How AI Will Connect Offline Marketing with Online Marketing | Ep. #455

How AI Will Connect Offline Marketing with Online Marketing | Ep. #455

In Episode #455, Eric and Neil discuss how AI will connect offline marketing with online marketing. Tune in to learn the benefits of AI and the impact it has on the world of marketing today and in the...

29 Okt 20177min

How to Improve Your Ranking Position on Google Maps | Ep. #454

How to Improve Your Ranking Position on Google Maps | Ep. #454

In Episode #454, Eric and Neil discuss how to improve your ranking position on Google Maps. Tune in to learn why citation is important for your local SEO and why your name and address need to match wh...

28 Okt 20176min

How to Drive More Sales Using Google Shopping | Ep. #453

How to Drive More Sales Using Google Shopping | Ep. #453

In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your pro...

27 Okt 20176min

What Is the Optimal Way to Create a Sitemap? | Ep. #452

What Is the Optimal Way to Create a Sitemap? | Ep. #452

In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you—especially with all the online tools you can leve...

26 Okt 20175min

Should You Hire Senior Marketers or Junior Marketers? | Ep. #451

Should You Hire Senior Marketers or Junior Marketers? | Ep. #451

In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketer...

25 Okt 20177min

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