The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3242)

How to Determine Your One Key Metric | Ep. #370

How to Determine Your One Key Metric | Ep. #370

In Episode #370, Eric and Neil discuss how to determine your one key metric. When you establish a set goal or priority, then all your tasks will follow suit to achieve that goal. But what IS that one ...

5 Aug 20177min

What Drives More Traffic: Quality Content VS Quantity | Ep. #369

What Drives More Traffic: Quality Content VS Quantity | Ep. #369

In Episode #369, Eric and Neil discuss what drives more traffic, quality content or quantity content. This is an age-old debate and the answer depends on pretty obvious factors such as the size of you...

4 Aug 20177min

Why You Should Pay Attention To Facebook Groups | Ep. #368

Why You Should Pay Attention To Facebook Groups | Ep. #368

In Episode #368, Eric and Neil discuss why you should pay attention to Facebook groups. Tune in to learn the pros of joining Facebook groups, starting your own for your company, and how to extract and...

3 Aug 20177min

Is Blog Commenting Dead? | Ep. #367

Is Blog Commenting Dead? | Ep. #367

In Episode #367, Eric and Neil discuss whether blog commenting is dead. Tune in to learn why blog commenting is NOT dead in Eric and Neil’s opinion. They’ll list the reasons why they still do it and e...

2 Aug 20177min

Growth Is Getting Harder (And What You Can Do About It) | Ep. #366

Growth Is Getting Harder (And What You Can Do About It) | Ep. #366

In Episode #366, Eric and Neil discuss how growth is getting harder and what you can do about it. In terms of marketing, it seems that everything repeats itself. Now, more than ever, is the time to ge...

1 Aug 201710min

3 Creative Ways to Mine For Leads | Ep. #365

3 Creative Ways to Mine For Leads | Ep. #365

In Episode #365, Eric and Neil discuss 3 creative ways to mine for leads. Sifting through your inbox for relevant leads is a real time-killer. Eric can get anywhere from 2K to 25K emails a month for h...

31 Jul 20178min

7 Apps That Marketers Should Install On Their Phone | Ep. #364

7 Apps That Marketers Should Install On Their Phone | Ep. #364

In Episode #364, Eric and Neil discuss 7 apps that marketers should install on their phone. The ideas don’t stop flowing even though you’re on the move, so that’s why it’s good to have the right apps ...

30 Jul 20179min

How to Get Traffic From Google News | Ep. #363

How to Get Traffic From Google News | Ep. #363

In Episode #363, Eric and Neil discuss how to get more traffic from Google News. Eric is currently going through the process of what it takes to be featured on Google News. He breaks down the requirem...

29 Jul 20177min

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