The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3242)

How Marketing Can Help Your Sales Team | Ep. #362

How Marketing Can Help Your Sales Team | Ep. #362

In Episode #362, Eric and Neil discuss how marketing can help your sales team. These two teams have the tendency to be at odds with each other when there is so much opportunity to benefit from one ano...

28 Jul 20179min

How to Create Engaging Instagram Story Ads | Ep. #361

How to Create Engaging Instagram Story Ads | Ep. #361

In Episode #361, Eric and Neil discuss how to create engaging Instagram story ads. Instagram is an effective tool that can be leveraged for your marketing strategy, but you need to know how to use it ...

27 Jul 20177min

7 Growth Hacking Examples You Can Learn From | Ep. #360

7 Growth Hacking Examples You Can Learn From | Ep. #360

In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their branding and acquired more customers using a few ta...

26 Jul 201710min

5 Tools That'll Help You Track Your Search Engine Rankings | Ep. #359

5 Tools That'll Help You Track Your Search Engine Rankings | Ep. #359

In Episode #359, Eric and Neil discuss 5 tools that’ll help you track your search engine rankings. Tune in to know the benefits of SEO tracking, why it’s good to see how your competitors are doing and...

25 Jul 20176min

Are Focus Groups Still Worth the Investment for Market Research? | Ep. #358

Are Focus Groups Still Worth the Investment for Market Research? | Ep. #358

In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus groups and how technology has played a major role in h...

24 Jul 20177min

3 Creative Ways to Attract Your Ideal Customer | Ep. #357

3 Creative Ways to Attract Your Ideal Customer | Ep. #357

In Episode #357, Eric and Neil discuss 3 creative ways to attract your ideal customer. Tune in to learn how you can draw the most curated customers to your website without coming off as spam. They’ll ...

23 Jul 20177min

7 Metrics You Ought to Monitor in Google Analytics | Ep. #356

7 Metrics You Ought to Monitor in Google Analytics | Ep. #356

In Episode #356, Eric and Neil discuss the 7 metrics you ought to monitor in Google Analytics. Tune in to learn how you can use these metrics in Google Analytics to drive more traffic to your site and...

22 Jul 20178min

How to Retain Your Customers | Ep. #355

How to Retain Your Customers | Ep. #355

In Episode #355, Eric and Neil discuss how to retain your customers. Customer experience has the largest impact when it comes to loyalty. When you treat your customers well—acknowledging their value a...

21 Jul 20179min

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