Should You Repurpose Your Content? | Ep. #111

In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing your due diligence before you make that hire.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Hire an SEO Agency 00:46 – Always look at referrals 01:11 – A referral is the first line of offense and defense 01:25 – Look at the previous work of the SEO agency 01:50 – Before hiring an agency, ask them the changes they’d make to your website 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you 02:40 – Ask the agency their process: 02:48 – Each agency is different 03:35 – Look at organic traffic and organic conversion 04:00 – There should be alignment from the get go 04:07 – Ask the agency to explain their expertise 04:50 – See what tools the agency uses internally 05:00 – Ahrefs and Keyword.io are good examples 05:35 – Check for references 06:15 – Ask the agency for their rankings and results for their own website 06:30 – Some agencies don’t rank well 07:06 – If they can rank their own website, there’s a greater chance that they can rank you 07:15 – That’s it for today’s episode! 3 Key Points: Referrals are a great way to see how the SEO agency has performed in the past. If an SEO agency can rank their own website well, chances are they can do it for you, too. Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Feb 201710min

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche 00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites 00:51 – Redirect all their pages to your website 01:12 – Second, use the Skyscraper Technique 01:19 – This was created by Brian Dean 01:58 – Use BuzzSumo to find people linking to the top 3 results 02:03 – Ahrefs is also useful 02:23 – The Skyscraper technique takes time, but definitely works 02:39 – Third, look at your on-page SEO and topical relevancy 03:00 – Change your URL structure so Google can read it 03:42 – Fourth, build a community 03:52 – Some 6-figure earners started by building a Facebook group 04:00 – Podcasts are also a good option 04:49 – Fifth, use a tool like Market Muse which tells you what keywords are missing to better your searches 05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors 06:32 – Seventh, optimize your title tags for click through rates 06:35 – Go to Google search, “search analytics” 06:49 – Make your title tags more appealing 06:52 – Copyblogger headline formula can give you ideas 07:52 – That’s it for today’s episode! 3 Key Points: Try to make a deal with people who are not monetizing their high-ranking websites. Be patient, these strategies will take time, but they are worth the wait and will be effective. Leverage your website search console. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

6 Feb 201711min

In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined as possible. From ensuring that there are product reviews to offering free shipping, Eric and Neil disclose the tricks of the trade that are easy to implement and will increase your sales. Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Your E-commerce Conversion Rate 00:41 – First, add live chat to your web pages 01:03 – Use a 2-step check-out 01:12 – Name and email on the first page, then credit card details on the second 01:25 – Have a countdown timer on the checkout page 01:34 – Learn more about it in Conversion Excel 01:47 – Offer FREE shipping 02:12 – Increase the product cost to cover the free shipping fee 02:26 – Your page speed matters a lot 02:47 – Site speed means better user experience 02:57 – Make sure your site is mobile compatible 03:20 – Have reviews 03:41 – Using default product descriptions will not establish your page as unique 03:51 – Interlink other products to draw people to these other pages 04:15 – Your conversion rate is not just about the number of visitors, it is the revenue you get per customer 04:37 – Check people’s behavior on your pages 05:18 – Make sure images are of high quality and videos are showing the product well 05:39 – Utilize retargeting to those who consistently check you out 06:18 – Run promotions 06:50 – That’s it for today’s episode! 3 Key Points: Think about up selling—every product should have an upsell opportunity. The conversion rate is not just about the number of visitors, it is the revenue you get per customer. The better the customer experience, the higher the sales. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Feb 201710min

In Episode #188, Eric and Neil discuss the 7 copywriting hacks that will double your conversions. What makes great copy? How do you fine tune your text to get people to convert? Tune in to learn some quick hacks that are tested and proven to boost your conversion rates this year. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Copywriting Hacks that Will Double Your Conversions 00:35 – First, within your headlines, consider integrating the city 00:40 – Use MaxMind which is an IP service that’ll integrate the person’s city 01:13 – Second, use specific statistics and numbers 01:07 – Check Quick Sprout or Neil Patel in BuzzSumo 02:08 – Third, copywriting is about answering objections 02:29 – Find out people’s objections by asking pointed questions and answer their objections in your copy 02:50 – Fourth, include the person’s name inside the copy when it’s relevant 03:14 – Fifth is to show vulnerability 03:20 – Neil showed how he made mistakes and how he fixed them 04:20 – Include all examples and calls-to-action 04:50 – Seventh is storytelling 04:59 – Don’t forget to innovate stories in your copy 05:13 – That’s it for today’s episode! 3 Key Points: Use a person’s name and city in the title and in the copy to personalize their experience. Vulnerability helps people to relate to you and this can develop trust with your customers. Storytelling is a great way to hook people and draw them in. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

4 Feb 20178min

In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending today and the online resources that can get you to speed. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Unconventional Marketing Tactics that You Can Use for 2017 00:35 – First, check out Russell Brunson’s ClickFunnels 00:56 – Soon, more and more businesses are going to do funnels 01:19 – Second, website personalization 01:21 – Hubspot provides you these options to personalize 01:53 – Third, try micro-retargeting 02:41 – Connect Leads can help you segment your Facebook retargeting 03:30 – Fourth, branding 04:05 – Gary Vaynerchuk is really gaining traffic 04:43 – Branding creates more business opportunities in the long run 04:53 – Google Trends can tell you a brand’s information 05:13 – Fifth, chat is becoming a great marketing tool 06:00 – Intercom and Drift are good tools to look up 06:14 – Sixth, work on your notifications 07:08 – Seventh is content upgrading 07:27 – Find a piece where a tweak is needed and upgrade it 08:08 – That’s it for today’s episode! 3 Key Points: More and more businesses are turning to sales funnels. For a long term solution—working on your branding to create more business opportunities in the future. Marketing strategies are continuously improving—FIND the easiest way to get your product to the people. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

3 Feb 201711min

In Episode #186, Eric and Neil discuss if Twitter is still worth using. Tune in to find out if Twitter is really dead and what alternatives you can use to effectively increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: Is Twitter Still Worth Using? 00:35 – Eric doesn’t use Twitter to engage with people 00:46 – Eric searches Twitter to find out what people are looking for on this platform 01:00 – Eric follows venture capitalists, founders, and SEOs 01:11 – Twitbot’s integration is useful for Eric to read news later 02:00 – “I wouldn’t use Twitter. It’s dead.” 02:27 – Neil’s number of followers is much bigger than the traffic he’s getting 02:47 – Neil’s Facebook traffic is 244K from his fan page 03:10 – Neil’s Twitter traffic is just 2% of his followers while he gets 38% traffic from Facebook 04:43 – Twitter is a waste of time to generate traffic 04:51 – Twitter is still relevant for content ideas 05:00 – You can now livestream for your Twitter app 05:28 – “Facebook is crushing everyone now with Instagram and Facebook live” 05:39 – That’s it for today’s episode! 3 Key Points: Twitter still has its benefits and one of them is their search feature. Twitter is NOT the most advantageous platform to generate traffic—Facebook is. Facebook is crushing everyone with Instagram and Facebook live. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

2 Feb 20179min

In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you can use to optimize engagement. It’s not just about growing your audience, but getting the RIGHT people to your website to boost that engagement. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Get More Engagement on Social Media 00:35 – First, go LIVE 00:47 – Instagram and Facebook are giving more priority to those who are live 00:55 – Second, repost content that did well after a month of posting 01:12 – Neil just reposted content and is doing well 01:30 – Third, Tag the people in your post 01:49 – Hashtagify can help you find the top hashtags on Instagram 02:05 – Fourth, build a community 02:18 – Interact and engage with people 02:35 – Fifth, make sure you’re scheduling at the right time 02:52 – Sixth, target the right audience 03:20 – Create a fan page in Facebook to know where your audience is coming from 04:16 – If you have a specific type of audience, adjust your settings to that specific interest/audience 04:20 – Lastly, have a great headline 04:43 – Go to Copyblogger and check their headlines’ post 04:48 – Check your competitors' headlines on BuzzSumo 05:18 – That’s it for today’s episode! 3 Key Points: Optimize your posts for a maximum reach. Interact and engage with people—frequently check your messages and reply to them. Targeting the right audience can increase your engagement. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

1 Feb 20178min

In Episode #184, Eric and Neil discuss what you should do when your business stops growing. There are many different solutions and options you can explore before deciding to throw the towel. Tune in to find out what Eric and Neil used as solutions when their own businesses were struggling and how an outsider’s perspective can make all the difference in saving your business. Time Stamped Show Notes: 00:30 – Today’s topic: What Should You Do When Your Business Stops Growing? 00:45 – First, look at your analytics and numbers and see what’s going on 00:53 – Are you losing traffic? Assess, then look at the actions you should take 02:00 – Do your due diligence, don’t necessarily give up 02:20 – Look at other businesses and see how they are growing, learn from them 03:37 – Sometimes you’re too close minded about your processes 04:00 – Neil shares an example from his own personal experience 04:14 – One small change like changing URL structure, does make the difference to growing your traffic 05:17 – The solution isn’t necessarily in your head, step back, and try to look at it form an objective perspective 05:30 – Network with others, be transparent with what’s happening, and you might get the RIGHT feedback and ideas that are worth trying out and will HIT that problem 06:14 – Just because you’re an expert in your space, doesn’t mean you know how to grow your own business 06:36 – Sometimes you’re too close to your own business to see what needs changing 06:45 – Pay contractors and find consultants, or go to networking events 07:40 – Eric shares his struggle with finding lead sources; check out Nathan Latka's podcast He Bought a $150k/mo Agency for $2 with Eric Siu 08:21 – Joining Entrepreneurs' Organization helped Eric find out what he needed to do to save his company—the peer group helped him learn from their experiences 09:16 – If he didn’t have help from this particular peer group, he’d be left Googling for solutions 09:45 – Network at conferences! 09:55 – At the end of the day, you’re dealing with humans and you need that connection 10:30 – That’s it for today’s episode! 3 Key Points: If you feel like your business is struggling, ASSESS your analytics and numbers to find out what’s going on BEFORE you take action. Get an outsider’s perspective and help even IF you’re an expert at what you do—sometimes you’re just too close to the situation. ENGAGE and NETWORK—at the end of the day, you’re dealing with humans and you need that community to help you out. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

31 Jan 201713min