Should You Repurpose Your Content? | Ep. #111

In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you need to be more careful in picking the right design. Time Stamped Show Notes: 00:27 – Today’s topic: How to Effectively Integrate Design Into Your Marketing Collateral 01:00 – “Design shouldn’t just be used to make things look pretty, it should have a purpose. The purpose should be to help emphasize the message you’re trying to make and drive sales and conversion.” 01:15 – Having a styling guide will help you to be consistent 01:47 – Check Dribbble to get ideas from different portfolios 01:58 – Intercom is consistent in having a good-looking design 02:26 – “Make your designs very simplistic. Designs that are too overwhelming tend to not convert well” 02:35 – Make sure the text is legible and dark in color for easier reading 02:49 – “Text impacts conversion more than anything else” 02:58 – “Make the design fall with the message you’re trying to create” 03:38 – Use call-to-actions throughout the design 03:53 – Make sure you are also answering objections 04:46 – “Your landing page should be one cohesive story” 05:05 – When you’re designing a page, your website should be responsive 05:25 – Make sure that it works on different browsers and devices 05:38 – Land-book has good examples of different landing pages 06:05 – Swiped has different ideas worth checking out 06:13 – Great design should be invisible and should be sitting in the background 06:31 – “Make sure the design elements you use on different device types are more relevant” 07:27 – That’s it for today’s episode! 3 Key Points: A simple and great design is invisible and therefore, converts into sales. Make sure the design is not hurting or taking away from the message. The design should be tailored specifically to each device for the users to have that unique experience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

29 Jan 201710min

In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yourself in your videos. Tune in to get some practical advice on how to connect with your viewers and make those conversions—in other words, how to make a successful video. Time Stamped Show Notes: 00:27 – Today’s topic: Live Streaming 101: What Kind of Videos Should You Be Creating? 00:40 – “Behind the scenes” videos are always a way to get people watching 01:03 – Second, do a Q&A as it builds relationship and interaction with the viewers 01:20 – Third, try to do an interview—perhaps an impromptu interview 01:30 – With Facebook live, you can also invite others to join your live stream 01:40 – Fourth, check Gary Vaynerchuk and his short clips of advice and try to mimic him 01:52 – Make sure it is general advice related to your audience, that will really help them 02:15 – Fifth, do a product or service demo 02:35 – Think of the value first 02:45 – Sixth, share personal stuff that isn’t always positive 03:21 – People can relate to it and learn from it 03:42 – Seventh, treat your live stream as a webinar 03:48 – Use Wirecast to simultaneously be online on several online platforms 04:43 – Just be careful in showing recorded videos live because some people may not like that 05:03 – That’s it for today’s episode! 3 Key Points: Be more open and transparent – it builds trust and goodwill with your viewers. People love “behind the scenes” videos and appreciate seeing the whole picture of your experience. Always plan and prepare, in advance, what you will share on live streaming – be sure it is valuable and helpful to your viewers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

28 Jan 20178min

In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be successful in affiliate marketing and the essential guidelines for setting it up.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started with Affiliate Marketing 00:35 – Affiliate marketing is performance marketing 01:10 – The commission will depend on the industry and products 01:39 – Affiliate marketing is getting other marketers to push your product 01:47 – Affiliate Marketing One Hour a Day by Evgenii Prussakov 02:06 – It’s about the traffic you can get and what you can promote that is relevant to the offer 02:52 – You can also do paid advertising 03:05 – Cheap traffic sources are Facebook and Pinterest 03:26 – LeadDyno and Getambassador are great tools 04:07 – Have specific guidelines set up so your brand won’t get destroyed by the affiliate 04:25 – Go to any popular affiliate network and see what offers convert the best 04:52 – If your conversions are not done right, you’re not going to have any revenue 05:24 – In Clickbanks,their metrics helps you guide your conversion 05:48 – Credit Karma tells you the credit score 06:00 – TPG or The Points Guy is doing affiliate marketing really well 06:27 – Make sure that whatever you do in affiliate marketing, it’s for the long term 06:34 – Look for long-term legitimate companies and not shady ones 06:56 – Use Pretty Link which is a Wordpress plugin to cloak your links 07:20 – That’s it for today’s episode! 3 Key Points: Affiliate marketing is performance marketing. Look for companies you can work with for the long term—don’t fall for shady affiliates that can possibly ruin your brand. Get your conversions right—do the work to understand everything you can about affiliate marketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

27 Jan 20179min

In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to read the blog—but compelling enough to share it, too! Time Stamped Show Notes: 00:27 – Today’s topic: What Type of Content Should You Create When You Can Only Blog 1x a Week? 00:39 – Neil was using Quick Sprout, just once a week 01:38 – You want to produce something that stands out and makes people want to link 01:49 – First, figure out who are you targeting and how you can help them 02:00 – Kissmetrics targets marketers 02:10 – Second, who are your ideal customers? 02:55 – Your content should be very specific 03:25 – Companies are looking at more detailed metrics 03:42 – Blogs should be actionable and thorough 04:00 – Groove HQ is a good example of a growing blog 05:08 – Help Scout blog posts are in-depth and well done, ranking 1 and 2 on Google 05:56 – Be specific and don’t go for volume; go for relevancy and helpfulness 06:10 – That’s it for today’s episode! 3 Key Points: Produce a blog post that stands out and that people want to share through linking. Know your target and ideal customers and provide content that is helpful to them. The KEY is to be relevant towards the right people. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

26 Jan 20179min

In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one another. Therefore, it’s wise to get these teams collaborating. Tune in to find out the benefits of having these two teams work together and how to streamline the communication process. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Sales and Marketing to Work Together 00:48 – Get both teams together to brainstorm great content and blog post ideas 01:07 – Objections can also be answered and conversion rates can go up 01:14 – Collaboration is key and people like to work together 01:35 – “Most sales organizations are data driven” 02:15 – Automate as much as possible 02:19 – Improve and keep adjusting the funnel 02:40 – Analyze the presentation and be analytical 03:16 – Marketing can have a clear understanding of how they can help sales and sales should start closing more 03:25 – Use Amplemarket on Slack to see the individuals or leads that are coming in 03:43 – Use Clearbit to plug in all your leads and have your sales team crystalize your leads 03:54 – Consider this as your Inbound SDR (Sales Development Rep) 04:08 – You can use InsideSales that integrates with Salesforce so that you can call people back within 5 minutes 04:27 – Have a monthly talk or evaluation about which platform works best 04:50 – Have a marketing automation tool like InfusionSoft, Marketo and HubSpot to understand your customer’s experience 05:33 – Teams working together gets easier as you do it 05:40 – Have a process that works long-term 05:45 – That’s it for today’s episode! 3 Key Points: Make room for your teams to collaborate—that exchange of ideas can lead to great content. Take advantage of the online tools that help create a smoother workflow. Working together gets easier the more you do it, so integrate a process that works long-term. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

25 Jan 20179min

In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing out on organic traffic. Tune in as Eric and Neil discuss how to clean up your URL and share their own experiences about how they improved their own URLs. Time Stamped Show Notes: 00:27 – Today’s topic: The Ideal URL Structure for SEO 01:00 – Usual structure of a webpage explained 01:40 – Having a lot of categories on your URL makes it difficult for Google to crawl it 01:55 – For example: NeilPatel.com/makeup/allthemakeup 02:10 – The categories tell Google the topical relevancy 02:30 – Neil’s current URL structure 02:45 – There are a lot of titles and categories—this confuses Google, making it difficult to discern what category it should fall under 02:56 – Neil’s blog posts don’t rank as well as his guide 03:30 – URL should NOT be taken for granted 03:45 – Neil shares what he learned from his searches 03:52 – Less than 6% of results on page one of results have a messy URL 04:20 – Cut out sub folders if they’re not necessary 05:05 – Keep URL structures clean and use subfolders—subdomains don’t rank as well as subfolders 05:16 – The debate SEOs are having about Quora 05:39 – That’s it for today’s episode! 3 Key Points: URLs should NOT be taken for granted—It plays a big role with your organic traffic. The more titles and categories, the more difficult for Google to crawl your URL and website. Keep URL structures clean and use subfolders. Subdomains don’t rank as well as subfolders. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

24 Jan 20179min

In Episode #176, Eric and Neil discuss how topical relevancy can boost your ranking. It’s important to know how your keywords and content work against and for you through Google’s ranking systems. Tune in to know how to master topical relevancy and how checking your competitors’ work can help you climb to a better rank. Time Stamped Show Notes: 00:27 - Today’s topic: How Topical Relevancy Can Boost Your Ranking 00:34 – Topical relevancy allows the small guys to compete with the big guys 00:49 – Neil explains how Google ranks websites according to SEO relevancy 01:16 – SingleGrain ranks for marketing related keywords 01:43 – Google can’t seem to find the right keywords for Growth Everywhere which describes the stories of entrepreneurs 02:20 – It is important to have strong topical relevancy when starting your website 03:03 – Focus on a specific topic 03:35 – Being the best on one topic is what topical relevancy is about 04:20 – Marketmuse suggests all the phrases and terms that you should be using with your website if you want to be topically relevant 04:39 – Check similar websites in your space using SEMrush and Ahrefs Tool 04:55 – FamousBirthdays.com is about celebrity birthdays, is focused on just one topic, and drives millions of visitors 05:10 – “Always look at your competition” 05:25 – That’s it for today’s episode! 3 Key Points: Google will most likely rank a website that is SEO focused higher than the one that is marketing focused. Focus on a specific topic—being the best on one topic is what topical relevancy is all about. Always look at your competition—check the topics they are using and monitor their ranking. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

23 Jan 20178min

In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if your page is boring, people leave, and the higher your bounce rate. Tune in to learn practical ways to reduce your bounce rate so you can keep your visitors sticking around long enough to make that sale. Time Stamped Show Notes: 00:27 - Today’s topic: How to Reduce Your Bounce Rate 00:33 – Bounce rate is when someone leaves your site right away 00:42 – The textbook definition of bounce rate: “the percentage of visitors to a particular website who navigate away after viewing only one page” 00:47 – A rising bounce rate is a sign that you have a boring homepage 01:16 – First, have a good design that keep people in your website 02:03 – Removing your pop-ups can decrease your bounce rate 02:26 – People are more likely to stay if your website doesn’t have loads of pop-ups 02:48 – You might need to check if it works for you 03:10 – A slow website can’t keep people 03:27 – Check the page speed using Google Page Speed tool, Pingdom and Google Analytics 03:38 – Create a journey for people 03:55 – An example of a journey 04:37 – Have the RIGHT offers 04:51 – Use ConvertFlow to show different offers when your visitor comes back 05:28 – Simple readability is also very important 05:32 – Eric’s blog Single Grain is a good example of this 05:52 – “Good user experience means less bounce rate, people sticking on your site, going through multiple pages” 06:00 – If visitors go through multiple pages, it increases sales and they convert to customers 06:18 - That’s it for today’s episode! 3 Key Points: A great design creates that experience for viewers, causing them to stick around. Create a journey for your visitors—engaging them throughout and around your website. The more engaged people are with your website, the lower the bounce rate and a greater chance of conversion to sales. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

22 Jan 20179min