Should You Repurpose Your Content? | Ep. #111

In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find out what they are and how to improve upon your ratings. Time Stamped Show Notes: 00:27 – Today’s topic: Which Social Media Metrics Actually Matter? 00:44 – First metric is the engagement rate—the number of reach of your post divided by those who shared, commented, or liked your post 1:03 – Engagement rate is how effective your post is in social media 1:15 – You can check the engagement rate in Facebook insights or to some extent, in Youtube 1:38 – Neil shares that in social media, the more people are engaged, the more likely they will buy 1:40 – Engagement is not about the number of fans, but how they respond to your posts 1:53 – For example, HubSpot’s fan page in Facebook has over a million fans but they are not engaged 2:15 – Another tracking metric is the ROI 2:22 – Social media marketing costs Eric 100,000/month, but he makes more than that from social media marketing 2:31 – Funding campaigns in social media marketing for ROI can really be profitable 2:40 – For people struggling with the engagement rate portion, they should look up Avinash Kaushik 3:07 – Avinash has posts about the engagement rate and how to measure it 3:26 – Neil also likes ROI as a metric—their Pinterest conversion rate is 2.31% and potential customers are staying longer 4:03 – Social media marketing metrics is different in different times of your business 4:35 – Set a target growth rate week over week, then adjust targets quarterly 4:54 – You may not be able to maintain that growth rate, but it can be a good measuring stick for you 5:14 – Engagement and ROI are the two main metrics 5:18 – That’s it for today’s episode 3 Key Points: The two main metrics to focus on in social media is the engagement rate and ROI. Social media marketing can really be profitable, as long you do it right. Set your own growth rate and work to achieve it—adjust the rate as your business changes over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

21 Jan 20178min

In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers' attention? Tune in as Eric and Neil reveal solid suggestions for creating a blog that will entice and hook an audience. From your title to the images place amidst your text, all these details count.  Time Stamped Show Notes: 00:27 - Today’s topic: How to Write a Killer Blog Post 00:35 – Write a great headline and continue the thought in the first few sentences to hook the readers 00:59 – Go to Copyblogger for the headline formula 01:15 – Think of blogging as a presentation or a classroom lecture 01:33 – Engage with your readers 01:46 – Start with a conversation 01:57 – Neil shares a sample conversation in a blogpost 03:08 – Use sub-headers or bullets to keep things organized 03:45 – Eric shares an example that can get readers hooked 04:08 – Add media to your blog post 04:32 – Eric uses DesignPickle for his images 04:50 – Have a conclusion heading 05:22 – All claims should be backed up by case study or research links 06:00 – If you have data that can separate you, the better, because it can’t be replicated easily 07:07 – Make your blog readable 07:17 – Design should be responsive and text should be clear 08:20 – Neil Patel’s Quicksprout 08:30 – Neil reads Tech Crunch, TMZ, CNN and other sites to give him creative ideas that he can leverage on his own website 09:00 – Eric checks Wallstreet Journal, copyblogger, and problogger 09:20 - That’s it for today’s episode! 3 Key Points: Blog posts are not just about the text—a catchy photo or video can entice people to read it. Simple, but powerful—overly decorated posts can easily turn off the reader. Read a lot and a variety or written work as this feeds your creative inspiration. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

20 Jan 201712min

In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share content, so how do you know if you’re doing it right? Tune in to find out some practical tips and online applications that help make your videos more engaging—and the more engaging the video, the more viewers and conversions! Time Stamped Show Notes: 00:27 - Today’s topic: How to Keep Your Users Engaged with Your Video 00:39 – In 2020, most content will be in video 00:46 – Live videos have become popular and the number of viewers have doubled 01:10 – Keeping your videos short can help you have a high view count, but lower conversion rate 01:28 – First, try to make your video like a story 01:45 – Think about yourself watching a movie 02:13 – “The more storytelling you do—the more emotions you leverage, the more hooks you create, the more sales you end up generating from those videos” 02:30 – Start with a video transcription or caption 02:43 – Rev has the ability to create video captions for you 03:15 – Have an engaging introduction 03:45 – You can try to check which image or intro works through Facebook ads at a cheaper price 04:03 – People switch camera angles to keep people engaged 04:29 – Ask people questions 04:54 – In Facebook video, you can check the number of people that are engaging 05:18 – You need good editing! 05:29 – Casey Neistat built a brand and sold it for $25M to CNN—CNN didn’t buy his brand but hired him and his team to be an influencer 06:15 – Talk slowly in your videos 06:48 – During live videos, use Telestream Wirecast so that you’re live on more than 1 application 07:30 - That’s it for today’s episode! 3 Key Points: In 2020, most content will be in video form—therefore, familiarize yourself with this tool. Telling a story with an engaging intro and transcript in your video will help your audience connect with you. Use as many social media platforms as you can to BOOST your engagement and conversion rate. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

19 Jan 201710min

In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world because of these key principles that you can start using today. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Age-Old Advertising Principles that Are Still Relevant Today 00:36 – First, write a great headline 01:08 – Warren Buffett tells his CEOs to always protect their brand 01:22 – Branding is everything and just one mistake could ruin everything 01:43 – Third, tell a story 01:45 – Stories or advertorials drive people and evokes their emotions 02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known 02:48 – The Rule of Seven explained 03:10 – Fifth is from 22 Immutable Laws of Marketing, by Al Ries and Jack Trout: 03:41 – The “first mover advantage” 04:18 – Sixth is from Don’t Make Me Think by Steve Krug: 04:27 – “Think about the user—simplicity is the ultimate sophistication” 05:00 – Keep marketing campaigns simple 05:10 – “The simpler your pitch, the better off you are” 05:16 – Seventh, urgency plays a big role 05:51 – The sense of urgency compels people to take action 06:15 - That’s it for today’s episode! 3 Key Points: In whatever decision you make, you MUST protect your brand. Be consistent in advertising and remember the rule of seven. RELY on these age-old advertising principles that have been proven—no need to reinvent the wheel. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

18 Jan 20179min

In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very helpful for your blog and what to do with those unopened emails. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Advanced Marketing Automation Tactics for Your Blog 00:36 – Marketing automation is how you market and send messages to people according to their behavior on your site 01:05 – First, on your thank you or intro email, add three different links for people to see what kind of people they are (ex. are you a beginner, intermediate, or advanced online marketer?) 01:52 – Neil shares what he learns through automation if people are opening your email, your open rate goes up 02:21 – If someone isn’t opening for 5 times on a paid email, take the person off the list 02:55 – Third, make sure you have a list or campaign that specifically targets your customers 03:34 – Map out the life cycle of your customers 03:44 – Fourth, when someone joins your email list, try buying them in or signing them up 04:25 – Fifth is lead scoring 04:35 – You can do this with HubSpot, Drip, and InfusionSoft 05:33 – Sixth, make your opt-in relevant to your service 05:47 – An example with Kissmetrics 06:47 – Lastly, if you can survey your audience, do it to create a word cloud using a tool like TagCrowd 07:40 - That’s it for today’s episode! 3 Key Points: Marketing automation is how you market and send messages to people according to their behavior on your site Map out the life cycle of your subscribers. Make your opt-in relevant to your service to increase traffic and sales. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

17 Jan 201711min

In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your website. Half the battle is in the preparation—and, yes, there are right ways to set yourself up for success. Tune in to learn 7 easy steps that will help you and your viewers get the most out of your webinar. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Steps for Running a Successful Webinar 00:45 – Masterminds and enterprise companies use webinars to try and convert people 00:55 – In a webinar, you are educating and building a relationship with your viewers 01:12 – First, have an email reminder 01:25 – “Just because someone registered for it, doesn’t mean that they’re going to remember” 01:30 – Set email reminders ahead of time 01:45 – Second, make sure you have an option for someone to register and watch the webinar within the next 15 minutes 02:28 – Because people are waiting, they are most likely to attend the webinar and the attendance rate can go up to 60% 02:38 – Neil uses EverWebinar 02:45 – Third, use paid traffic to drive more people 03:19 – Use it to amplify what you’re doing in your webinar 03:35 – Neil records his webinar ahead of time and it’s a high value production 03:50 – Fourth, use a software called TurboDial which can connect to a lot of webinar solutions 04:10 – For the people who don’t take action, TurboDial will send them a text message the next day 04:57 – Have some kind of marketing automation set up 05:28 – If people don’t show up, it means no conversion 05:45 – Sixth, integrate webinar software with Twilio 06:22 – Seventh, add value to the individual before your pitch 06:55 – Check out Russell Brunson’s book DotCom Secrets and video The Perfect Webinar Sequence 07:24 - That’s it for today’s episode! 3 Key Points: Masterminds and enterprise companies use webinar to try and convert people to buy. Just because someone registered does NOT mean that they are going to show up—use texts and emails as reminders. First and foremost, ADD VALUE to people—remember that they dedicated a part of day for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

16 Jan 201710min

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives people to keep reading and how you can create content that is worth the search. Time Stamped Show Notes: 00:27 - Today’s topic: How to Create Content that People Actually Search For 00:43 – Shawn Ellis mentions that SaaStr gets 3M visitors per month 01:10 – Jason gets asked on Quora and he answers the questions in his blog 01:30 – Check Saastr/Quora to know how Jason does it 02:04 – Use Google Keyword Planner, KeywordTool, UberSuggest, and AnswerThePublic.com for keyword research 02:47 – If you have a team, grab them and ask to brainstorm on a certain topic 03:15 – You hire a team for a reason 03:30 – Neil shares information from Jason Lemkin’s Quora Q and A blog 04:29 – Neil checks Jason Lemkin’s website visitor count 05:08 – Use Market Muse to upgrade your content 05:29 – Google is looking for topic relevance 05:40 – Look at your search feature 05:55 – A chat feature like Intercom helps you to see what people are searching 06:05 – Survey your audience and check your top performing posts 06:30 – “Creating cornerstone pieces of content is what generates the most traffic” 07:12 – Wikipedia is a good example 07:40 – Don’t just create content, creates amazing cornerstone pieces of content 08:05 – Eric shares why OkCupid's blog stands out 08:28 – Think about a unique spin that can make you stand out 08:38 – SaaStr is getting more than 1 million viewers, but maybe not 3M 09:52 - That’s it for today’s episode! 3 Key Points: Use your TEAM – brainstorm how to make great content that attracts viewers. Creating cornerstone pieces of content is what generates the most traffic. Think about a unique spin that can make you stand out. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

15 Jan 201713min

In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university.  Time Stamped Show Notes: 00:27 - Today’s topic: 7 Unconventional Ways to Learn Marketing 00:33 – First is by watching conference videos on Youtube like Inbound 2016 by Hubspot 01:14 – There’s a lot of marketing content on Youtube 01:35 - Second is by networking with individuals 01:40 – Sharing a drink is a good way to do it 02:40 – Individual marketers from other companies share their tactics 03:00 – Third, strategize how to get the most out of conferences 03:19 – Check who’s attending and the influencers that will attend 04:00 – Fourth, practice on your own website 04:25 – The plugins on Wordpress can help you execute what you’ve learned 04:50 – “You have to test it on your own site to be very good” 04:55 – Fifth, access a mastermind 05:03 – There are digital marketers you can pay for about $25/month 05:09 – “There’s a lot of great masterminds out there and they do provide value” 05:34 – You can host a dinner at your house or a zoom meeting to talk about marketing/business issues 06:20 – Sixth, people have more perceived value over information when they pay for it 06:30 – There are free marketing materials, but if you really want to learn, paid information IS better 07:21 – Lastly, start a podcast 07:35 – You learn a lot from the people or from guests 08:08 – Pat Flynn has great information on starting a podcast 08:18 - That’s it for today’s episode! 3 Key Points: Youtube is probably one of the best sources now for everything, including marketing. Grow your network by inviting people to dinner or for a drink—you’re not only learning something new but you’re also building a relationship. People tend to value what they learn more when they pay for it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

14 Jan 201711min