How to Generate Audience Insights Using Facebook | Ep. #414

How to Generate Audience Insights Using Facebook | Ep. #414

In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Audience Insights Using Facebook 00:35 – Audience insights will show you who’s visiting your website 00:38 – Google Analytics isn’t as accurate as Facebook 01:00 – You can plug in a Facebook Pixel on your website for free 01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel 01:32 – Load up your audience 01:43 – It’s better if you have a business manager account 02:08 – With a custom audience, you can see people’s behaviour 02:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:46 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Facebook’s data is accurate because of the number of the databases they have. Facebook Pixel can be plugged in to your website for free and it’ll show you your customers’ behavior. You can also customize your audience depending on your target market. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3252)

7 Ways to Optimize Your Marketing Proposals | Ep. #116

7 Ways to Optimize Your Marketing Proposals | Ep. #116

In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for. Time Stamped...

24 Nov 20169min

7 Things You Should Say NO to as a Marketer | Ep. #115

7 Things You Should Say NO to as a Marketer | Ep. #115

In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why. Time Stamped Show Notes: 00:27 – Today...

23 Nov 201610min

How Tools Create a Better Marketing ROI | Ep. #114

How Tools Create a Better Marketing ROI | Ep. #114

In Episode #114 Eric and Neil discuss how tools create better marketing ROIs for your business. Listen to hear their examples and to better understand that links are a big factor for tools. Time Stam...

22 Nov 201612min

Should I Hire a PR Agency for My Business? | Ep. #113

Should I Hire a PR Agency for My Business? | Ep. #113

In Episode #113 Eric and Neil talk about whether or not you should hire a PR agency for your business. Listen to know the pros and cons that are tied to hiring a 3rd party agency and why PR is not for...

21 Nov 201611min

Is It Really Worth Going After Long-tail Keywords? | Ep. #112

Is It Really Worth Going After Long-tail Keywords? | Ep. #112

In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they ar...

20 Nov 201610min

Should You Repurpose Your Content? | Ep. #111

Should You Repurpose Your Content? | Ep. #111

In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth...

19 Nov 20169min

Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110

Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110

In Episode #110 Eric and Neil share their highlights from the past 100 podcast episodes. Apart from sharing what they’ve learned and what they’ve experienced, they’ll also thank all the listeners for ...

18 Nov 201612min

The Pros and Cons of Having a Wikipedia Page | Ep. #109

The Pros and Cons of Having a Wikipedia Page | Ep. #109

In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of having a wiki page and to find out whether having one rea...

17 Nov 20168min

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