Ian Wharton - The secret to great storytelling

Ian Wharton - The secret to great storytelling

Remember how Michael Wandelmeier told us Metalab hired a storytelling coach? Well that coach is Ian Wharton. He’s an Apple Design Award winner, CEO of Aide Health, and he teaches storytelling techniques to teams like Dyson, BBC, Huge, etc.

So this episode breaks down the key storytelling concepts that he shares in his course Sell the Idea. We talk about the importance of the inciting incident, how to empower others to share your ideas, and a lot more…

But he also presents some compelling ideas about why designers are the most suited people to start companies that solve societal level challenges. All you need is a bias toward action. So if you’ve been considering starting your own thing, there’s a lot we can learn from Ian’s journey as a design founder.

Episoder(190)

Best AI Coding Tools for Designers

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Xavier Jack - How To Vibe Code in 3D

Xavier Jack - How To Vibe Code in 3D

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Dessn - Is this the future of AI prototyping?

Dessn - Is this the future of AI prototyping?

Gab and Nim are the co-founders of a startup called Dessn which allows designers to prototype in the context of their production codebase (without any of the setup).So I asked them to hook it up to th...

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Henry Modisett - Inside Perplexity's design culture

Henry Modisett - Inside Perplexity's design culture

Someone asked me recently... if you had to join a design team, who would you want to work for?And my answer was easy... PerplexitySo today's episode with Henry Modisett (https://x.com/henrymodis) (Per...

9 Jan 47min

Designer's toolkit for Claude Code

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Kyle Zantos is leading the new UX Tools Labs where he's responsible for figuring out what matters for new design tools and workflows.As a result, he's pretty quickly become my go-to source as I transi...

7 Jan 48min

The trick to AI prototyping with your design system

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We talk a lot about using AI at startups…But what are more established companies doing to scale AI prototyping?What are the best ways to use AI to prototype with your design system?That's what today's...

2 Jan 52min

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