Chipotle Uses Unique Ways, Channels to Build Loyalty program
Send us a text In Summer 2016, Chipotle tested a limited-time promotional program that appealed to its younger demographic. While the test went well, it wasn’t until Jason Scoggins, Chipotle’s Directo...
8 Mar 202127min
Ally Financial’s Marketing Capitalizes on Gamification Efforts
Send us a text Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive f...
2 Mar 202114min
Choice Hotels Bets on New Gaming Partnership To Increase Loyalty
Send us a text Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International is one of the largest and most successful lodging franchisors in the world. Choi...
1 Mar 202129min
Q&A With Raja Rajamannar, Mastercard
Send us a text Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has auth...
24 Feb 202131min
Atlantic Lottery Extends Customers’ Play Experience
Send us a text Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governme...
23 Feb 202110min
Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’
Send us a textCheckers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytronix.Mark Johnson, CEO of Loyalty360, spoke abo...
22 Feb 202118min
Employee Buy-In Grows Hannaford All-Digital Rewards Program
Send us a textHannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum award at the Employee Engagement and Impact categ...
17 Feb 202129min
TELUS Uses Rewards, Social Purpose to Grow Customer Engagement
Send us a textCecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company.TELUS recently won two awards at the annual Loyalty360 awards...
16 Feb 202119min
