#419: How HTeaO is Brewing Emotional Loyalty Through an Elevated Iced Tea Experience

#419: How HTeaO is Brewing Emotional Loyalty Through an Elevated Iced Tea Experience

Send a text In a beverage industry dominated by coffee culture, iced tea is making a bold statement, thanks to HTeaO. The rapidly growing franchise has transformed a traditionally home-brewed beverage into a sought-after, in-store experience that fosters both emotional and transactional loyalty. We recently sat down with Heath Nielsen, President of HTeaO, to discuss the company’s journey, its approach to customer engagement, and the future of iced tea in the quick-service industry.

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Q&A With Raja Rajamannar, Mastercard

Q&A With Raja Rajamannar, Mastercard

Send a text Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has authore...

24 Feb 202131min

Atlantic Lottery Extends Customers’ Play Experience

Atlantic Lottery Extends Customers’ Play Experience

Send a text Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments...

23 Feb 202110min

Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’

Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’

Send a text Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytronix. Mark Johnson, CEO of Loyalty360, spoke abo...

22 Feb 202118min

Employee Buy-In Grows Hannaford All-Digital Rewards Program

Employee Buy-In Grows Hannaford All-Digital Rewards Program

Send a text Hannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum award at the Employee Engagement and Impact categor...

17 Feb 202129min

TELUS Uses Rewards, Social Purpose to Grow Customer Engagement

TELUS Uses Rewards, Social Purpose to Grow Customer Engagement

Send a text Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company. TELUS recently won two awards at the annual Loyalty360 awards ...

16 Feb 202119min

Floor & Decor’s Unique PRO Rewards Changes Member’s Business, Lives

Floor & Decor’s Unique PRO Rewards Changes Member’s Business, Lives

Send a text Matt Goldberg is the Director Of Pro Strategy And Loyalty at Floor & Décor, which won three awards during the recent Loyalty 360 Award presentation, including a Platinum in the B2B Custome...

12 Feb 202122min

Wyndham Focuses on Customers in Winning 360-Degree Honor

Wyndham Focuses on Customers in Winning 360-Degree Honor

Send a text Wyndham Hotels & Resorts won the Platinum in the 360-Degree category for overall excellence at the 2020 Loyalty360 Awards, as well as three other awards at the event. The also captured a P...

11 Feb 202118min

In Challenging Times, Air Canada’s Giveback Program Shines a Light

In Challenging Times, Air Canada’s Giveback Program Shines a Light

Send a text Air Canada is Canada’s largest domestic and international airline. Canada’s flag carrier is among the 20 largest airlines in the world and in 2019 served over 51 million customers. Air Can...

8 Feb 202129min

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