#39: 2021 Holiday Shopping Changes

#39: 2021 Holiday Shopping Changes

  1. AMZ Deals have already started.
  2. Goodby Layaway, Hello Affirm financing! WMT is doing away with Layaway. Be prepared to find a place to hide those Holiday gifts.
  3. Shop early
  4. Think experiences, and out of the box.

As a brand, assuming you have inventory, this is your time to shine!

Also, get scrappy! Think out of the box:

  1. Facebook and IG DM Selling (think like a boutique)
  2. Social Media Advertising
  3. Spruce up your website - add add an email capture form, create a holiday freebie (5 ways to stay sane with family in town, or 3 Thanksgiving Day breakfast staples) to capture higher than normal traffic.
  4. Add subscription options
  5. Add giftable options (gift pack, gift wrapping)
  6. Think about your shopper experience long-term and build a strategy around it (this is called a funnel)
  7. Show up with a deal - just like everyone else!
  8. But stay profitable


Get help with your Marketing!

http://growthspurtsalesandmarketing.com/

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