126: Kimberly Weitkamp – The Audience Converter

Guest: Kimberly Weitkamp

Guest Bio:

Kimberly Weitkamp is a coach, marketing strategist, and podcaster. As owner of the Audience Converter and host of the More Conversations, Clients and Cash Podcasts, she helps coaches create marketing that makes money and aligns with their values, goals, and calendar. Kimberly works with her clients to put the right message in front of the right person at the right time (especially in emails!). She's helped people hit their first-ever 6-figure launch, fill their beta in less than 60 days, and 4x sign-ups to their webinars and so much more. She loves talking marketing, travel, and all things sci-fi.

Guest Links:

The Stranger to Subscriber Checklist

Key Points:

Definition of "Audience Converter": Kimberly defines "audience" as potential clients and "converter" as moving them through the various steps of the sales process. She emphasizes that conversion is an ongoing process, not just about getting someone to pay, but also building loyalty and referrals.

Importance of Tracking Conversion Touchpoints: Conversion involves multiple steps like getting to your website, signing up for a lead magnet, engaging with emails, and ultimately showing up for a sales call. Every touchpoint should be tracked to see what's working and where issues lie in the sales funnel.

Building a Conversion Process: It's essential to define your own conversion process and track each step. From the first interaction to booking a sales call, understanding where prospects drop off helps refine the process.

Qualification of Leads: To avoid wasting time with unqualified leads, Kimberly advises adding qualification steps early in the funnel. This could include self-selection during sign-up or using qualifying questions when booking a sales call.

Understanding the Audience's Needs: Researching the target market's challenges is key. Kimberly recommends using online platforms like LinkedIn, Reddit, and Quora to find out what prospects are asking. Direct interviews with current clients can also provide valuable insights into their pain points.

The Role of Emotion in the Sales Process: Kimberly highlights the importance of understanding the emotional aspect of your prospects' challenges. Asking follow-up questions about how they feel about their problems and how they affect their life helps tailor marketing to their true needs.

Market Research Tools: Kimberly uses a simple one-question survey on the "Thank You" page after someone downloads a lead magnet to gather real-time insights about their challenges. This method helps refine her marketing content.

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.