Ep 427: The Power of Keeping Your Launch Painfully Simple (Part 2: Launch Debrief)

In this episode I'm sharing a behind the scenes look at the most recent launch of my program Perfectionists Getting Shit Done (aka PGSD). This is the second part in a two part series that will help normalise the ups and downs of launching (regardless of what kind of business you have) and show you how to get out of your own way when you're selling.

In this episode I talk about what painful simplicity is, why it matters and how to create it. I also talk about what our painfully simple launch looked like in practice and what I was able to learn about the business - and myself - because we kept everything painfully simple.

I also share something uncomfortable that I learned about myself and how to spot whether you have the same mindset issue that I did. If you feel behind, this is something you're going to be able to relate to.

Plus I share all of the numbers (like our sign up numbers, revenue and whether we hit our goal) and behind the scenes insights so you can get out of your own way. Because releasing your perfectionism handbrake is essential when it comes to building your business, whether you have a coaching business like me or not.

In This Episode You'll Learn:

• Whether we achieved our revenue goal for this launch

• My biggest takeaway from the launch and how you can apply it to your business

• The hidden mindset issue that I didn't see until the launch was over

• Updates I'm making to my content creation strategy based on this launch

• All the numbers including revenue, email open rates, podcast downloads etc

Find the full episode transcript and show notes at samlaurabrown.com/episode427

Featured In The Episode:

• Complete my podcast survey + I'll email you a free 10-minute mindset meditation

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Past Launch Debrief Episodes:

• Episode 316: Behind The Scenes Of A $250k Launch (Part 1: Pre-Launch Period)

• Episode 317: Behind The Scenes Of A $250k Launch (Part 2: Launch Period)

• Episode 336: Getting Your Work Done Early + Easily (Part 1: Content Creation)

• Episode 337: Getting Your Work Done Early + Easily (Part 2: Pre-Launch Period)

• Episode 338: Getting Your Work Done Early + Easily (Part 3: Launch Period)

• Episode 355: Launching While Pregnant With Twins (Part 1: Pre-Launch Period)

• Episode 356: Launching While Pregnant With Twins (Part 2: Launch Period + Evaluation)

• Episode 372: Putting Pressure On Yourself To Hit Your Sales Goals (PGSD Launch Debrief)

• Episode 407: 3 Unexpected Reasons Why My Latest Launch Completely Failed (PGSD Launch Debrief)

Announcement: PGSD will open for enrollment on 8 December 2023 to 12 December 2023.

My program Perfectionists Getting Shit Done (aka PGSD) will teach you how to plan properly as a perfectionist so you can consistently market your business and achieve your goals. The doors to PGSD will open on 8 December 2023 until 12 December. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.