Innovate or Die (with Rishad Tobaccowala)

Innovate or Die (with Rishad Tobaccowala)

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don't always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?

On this episode of AdTech Unfiltered, we talk to a seasoned marketer about how to make innovation happen. Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has been a pioneer in the digital marketing space for over 35 years. He's developed noteworthy agency teams and nurtured tech-first ideas for brands like GM, McDonalds, Disney and United Airlines.

Listen in, as Rishad shares various execution strategies, how to stay ahead of the curve when navigating a career in advertising, and why advertisers who ignore change always lose.

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Episoder(72)

How to Grow an Iconic Brand (with Ashley Travis)

How to Grow an Iconic Brand (with Ashley Travis)

What does growth marketing look like at one of the world's most iconic brands? In this episode, Ashley Travis, Head of Growth Marketing at Pizza Hut, shares the strategies shaping the QSR giant's futu...

16 Jul 21min

Understanding the Next Era of Media (with Sara Fischer)

Understanding the Next Era of Media (with Sara Fischer)

Media is being rebuilt from the ground up. In this episode of Adtech Unfiltered, Axios media correspondent and CNN media analyst Sara Fischer joins Noor Naseer to unpack how AI, consolidation, creator...

9 Jul 20min

The New Rules of Acquisition (with Frank-Lamont Wade)

The New Rules of Acquisition (with Frank-Lamont Wade)

On this episode of Adtech Unfiltered, host Noor Naseer sits down with Frank-Lamont Wade, Director of Performance Marketing at the University of Phoenix, to discuss what it takes to run a high-performi...

12 Jun 14min

Turning Customer Data Into Emotional Connection (with Nick Riebel)

Turning Customer Data Into Emotional Connection (with Nick Riebel)

In this episode of Adtech Unfiltered, Nick Riebel, former VP of Digital Marketing at Eos Fitness, joins host Noor Naseer to unpack what it really takes to connect with today's audiences. He explores h...

21 Mai 11min

How Savvy Marketers Evaluate Adtech (with Clare Liston)

How Savvy Marketers Evaluate Adtech (with Clare Liston)

In this episode, former Discover media and audience strategy leader Clare Liston joins host Noor Naseer to break down how top marketers actually evaluate adtech and martech partners.   From avoiding...

8 Apr 21min

Winning the Modern Agency Pitch (with Malorie Benjamin)

Winning the Modern Agency Pitch (with Malorie Benjamin)

In this episode of Adtech Unfiltered, Malorie Benjamin, Chief Transformation Officer at Dixon Schwabl + Company, joins host Noor Naseer to unpack how the agency pitch process is evolving. She shares ...

25 Mar 24min

The Attribution Reset (with Yousef Kattan)

The Attribution Reset (with Yousef Kattan)

Yousef Kattan, Founder and CEO of Truth Marketing, joins this episode of Adtech Unfiltered for a candid conversation about the state of measurement and attribution. From the myth of last-click to the ...

27 Feb 24min

How Agencies Deliver Innovation (with Savannah Westbrock)

How Agencies Deliver Innovation (with Savannah Westbrock)

Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions ...

30 Jan 22min

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