Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)

Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing it.
Host Noor Naseer chats with Raashee Gupta Erry, principal and founder of UpLevel Digital Media Consulting, about how an organization can determine if in-housing is right for them. They explore the many ways to interpret what in-housing can entail, discuss who needs to be involved when considering the possibility, and much more.

Episoder(67)

Creating Inclusive Workplaces (with Corean Canty)

Creating Inclusive Workplaces (with Corean Canty)

The adtech industry has been working through a 'Great Resignation' this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusiv...

15 Sep 202136min

Test Cookieless Targeting...Now! (with Angelina Eng)

Test Cookieless Targeting...Now! (with Angelina Eng)

Even with Google's recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers...

28 Jun 202143min

How to Lead a Digital Agency (with Mitch Joel)

How to Lead a Digital Agency (with Mitch Joel)

Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it's more challenging than ev...

28 Mai 202150min

How to Pitch Digital Innovation (with Walter Geer III)

How to Pitch Digital Innovation (with Walter Geer III)

The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowe...

29 Apr 202137min

Considering Cookie Loss & Privacy Law (with Pedro Pavon)

Considering Cookie Loss & Privacy Law (with Pedro Pavon)

With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new way...

30 Mar 202140min

Is it Time to Bring Programmatic In-House? (with April Weeks)

Is it Time to Bring Programmatic In-House? (with April Weeks)

In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge. In this episode, ...

28 Jan 202126min

Committing to Professional Growth (with Jeff Smith)

Committing to Professional Growth (with Jeff Smith)

These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for months, yet they still understand the need to dev...

28 Okt 202029min

Empower Your Media Buys through eLearning (with Christine Kim)

Empower Your Media Buys through eLearning (with Christine Kim)

Staying on top of the tricks of the trade as a media buyer has become steadily more complicated. With so much emphasis on programmatic buying and self-service adtech solutions, an updated education on...

30 Sep 202023min

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