Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)

Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing it.
Host Noor Naseer chats with Raashee Gupta Erry, principal and founder of UpLevel Digital Media Consulting, about how an organization can determine if in-housing is right for them. They explore the many ways to interpret what in-housing can entail, discuss who needs to be involved when considering the possibility, and much more.

Episoder(67)

Selling the American Dream (with James Schwartz)

Selling the American Dream (with James Schwartz)

James Schwarz is tasked to do a whole lot more than sell the American dream. He's helping people fulfill the goal of buying and selling property across the globe in over 100 countries. He's also worki...

17 Nov 201958min

Growth Hack Your Ad Career (with Anas Ghazi)

Growth Hack Your Ad Career (with Anas Ghazi)

Since 2017, Anas Ghazi has acted as the CEO of WPP's Data Alliance and is also a growth office for Kantar. Most shocking about Anas' current role is the fact that he's only been in the advertising and...

21 Okt 201958min

Waves of Change for Location Data (with Lawrence Chan)

Waves of Change for Location Data (with Lawrence Chan)

Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It's understandable; ...

17 Sep 201946min

How to Make Ads an Experience (with Ira Maher)

How to Make Ads an Experience (with Ira Maher)

When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging....

19 Aug 201957min

Innovate or Die (with Rishad Tobaccowala)

Innovate or Die (with Rishad Tobaccowala)

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don't always walk the walk as well as they talk the talk. How can ...

23 Jul 20191h 7min

Innovate or Die Teaser (with Rishad Tobaccowala)

Innovate or Die Teaser (with Rishad Tobaccowala)

This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world.

2 Jul 201959s

Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)

Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)

Whether your media budget is big or small, it's always worthwhile to review how efficiently your campaigns are spending media dollars. For vetted tips on how to spend more effectively, we turn to Cent...

18 Jun 201948min

Getting Scrappy with Laura Perritte Teaser

Getting Scrappy with Laura Perritte Teaser

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

10 Jun 201954s

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