Growth - Creative Intelligence: The New Art and Science of Digital Advertising

Growth - Creative Intelligence: The New Art and Science of Digital Advertising

The digital advertising ecosystem is evolving as demand for consumer data privacy increases. Advertisers must keep pace with these changes and maximize the impact of every creative asset in a campaign. Successful creative is both an art and a science–creative insights help creators design ads that will drive attention and engagement. In this episode of the Meta Business, Innovation, and Technology podcast, host Jordan Rogers-Smith welcomes Julien Decot, Senior Director for Ads Partnerships at Meta, and Julie Holmes, Product Marketing Manager at Spirable. Spirable is a creative performance platform that analyzes and optimizes creative for maximum engagement.

Creative intelligence is the art and science of building creative assets, using technology to optimize those assets for a variety of audiences, and deploying and analyzing campaigns. You'll learn how the technology works, how companies built it into bigger workflows, and how it generates value for the consumer, the creator, and the company.


After you listen, connect with podcast host Jordan Rogers-Smith and guests Julien Decot and Julie Holmes on LinkedIn.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(70)

Leadership - Digital Transformation for the B2B Customer Experience, Part 2

Leadership - Digital Transformation for the B2B Customer Experience, Part 2

This episode of the Business, Innovation and Technology podcast is a continuation of the previous episode, focusing on digital transformation for the B2B customer experience. Podcast host Jordan Roger...

28 Apr 202222min

Leadership - Digital Transformation for the B2B Customer Experience

Leadership - Digital Transformation for the B2B Customer Experience

This episode of the Business, Innovation and Technology podcast focuses on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is joined by Ben Howell, VP of Globa...

28 Apr 202219min

Growth - Building the Future Through Technology Partnerships

Growth - Building the Future Through Technology Partnerships

This episode of the Business, Innovation and Technology podcast looks at different approaches to building the Metaverse. Podcast host Jonathan Kratz, Director and Head of Industry of Technology, Mobil...

26 Apr 202238min

Diversity - NFTs — The New Frontier for Social Impact, Part 2

Diversity - NFTs — The New Frontier for Social Impact, Part 2

What do we still need to make Web3 and NFTs more accessible to new creators and participants? In this episode of the Meta Business, Innovation and Technology podcast, host Jessica Liao returns with gu...

24 Mar 202236min

Diversity - NFTs — The New Frontier for Social Impact

Diversity - NFTs — The New Frontier for Social Impact

How can NFTs advance social justice? Jessica Liao, Business Engineering Manager for Meta, hosts this special episode of the Meta Business, Innovation and Technology podcast featuring Maliha Abidi, Fou...

24 Mar 202234min

Leadership - Making the Metaverse: What Does the Future Hold?

Leadership - Making the Metaverse: What Does the Future Hold?

In an interview for CoinGeek, Artur Souza, VP of Business Engineering for Global Business Group at Meta, takes us into the Metaverse in this episode of the Meta Business, Innovation and Technology pod...

17 Mar 202225min

Growth - How I Built a Business on Meta feat. Ralph Burns, Founder and CEO of Tier 11

Growth - How I Built a Business on Meta feat. Ralph Burns, Founder and CEO of Tier 11

Tier 11 Agency's true aim is to unlock the online business potential of purpose-driven companies. This episode of the Meta Business, Innovation, and Technology podcast, hosted by Jordan Rogers-Smith, ...

8 Mar 202238min

Growth - First-Party Data Governance: Perspectives From Digital Advertising

Growth - First-Party Data Governance: Perspectives From Digital Advertising

Adrian Nash, Head of Strategy for Customer Experience at SAP, joins podcast host Jordan Rogers-Smith and Sean Bedford, Business Engineer at Meta on this episode of the Business, Innovation and Technol...

16 Feb 202235min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengesnakk
utbytte
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
liberal-halvtime
rss-markedspuls-2
lederpodden