Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International

Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International

On today's episode, we're joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International

We talk about:

- Wes' background and what led him to his current role.

- How direct-to-consumer (DTC) marketing brings brands and customers closer.

- Some exciting ways Mondelēz International is using DTC to connect with its audiences.

- What are some of the biggest challenges facing marketers today?

- Thinking about privacy and security in a new era of digital marketing.

- How Mondelēz International is thinking about performance marketing.

- How Meta's platforms can help with performance marketing.

- Predictions for digital commerce over the next decade.

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(70)

The Power of Short-Form Video with Ralph Burns at Tier 11

The Power of Short-Form Video with Ralph Burns at Tier 11

On today's episode, we're joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid tr...

4 Apr 202332min

Supporting Black Women On Broadway with Danielle Brooks

Supporting Black Women On Broadway with Danielle Brooks

Today's episode is the third in a three-part series where we share interviews and conversations from this year's International Women's Month event. Nicola Mendelsohn, VP of Global Business Group a...

27 Mar 202320min

The Importance of Community, Belonging and Representation for Women

The Importance of Community, Belonging and Representation for Women

This is the second episode in a three-part series where we share interviews and conversations from this year's International Women's Month event. In today's episode, Sam Stetson interviews Amanda P...

21 Mar 202320min

Using Creators To Level Up Your Content with Jacs Wyatt at Samsung

Using Creators To Level Up Your Content with Jacs Wyatt at Samsung

On today's episode, we're joined by Jacs Wyatt, who is the MX Head of Social Media at Samsung Electronics America. Today, we're going to talk about creators and the key role they play in driving custo...

16 Mar 202318min

Diversity - The Importance of Equality for Girls with Aayati Dash Kar at WORLD WOMAN FOUNDATION

Diversity - The Importance of Equality for Girls with Aayati Dash Kar at WORLD WOMAN FOUNDATION

Today's episode is the first in a three-part series where we share interviews and conversations from this year's International Women's Month event. In this episode, Nicola Mendelsohn, VP of Global...

13 Mar 202327min

From Influencer Marketing to Creator Management: Maximizing the Value of Creators with Brandon Brown at GRIN

From Influencer Marketing to Creator Management: Maximizing the Value of Creators with Brandon Brown at GRIN

On today's episode, we're joined by Brandon Brown. Brandon is the CEO and Co-Founder of GRIN, Inc, the pioneer behind the world's first Creator Management platform. Brandon is here to talk about the k...

1 Mar 202326min

Performance, Attribution and Private Lift with Anthony Scarpaci and Will Sargisson

Performance, Attribution and Private Lift with Anthony Scarpaci and Will Sargisson

In today's episode, we're joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They're here to dive into the idea of performance and attribution, ...

27 Jan 202325min

Growth - The Growing Significance of Business Messaging with Miku Jha and Vikas Bhambri

Growth - The Growing Significance of Business Messaging with Miku Jha and Vikas Bhambri

On today's episode, we're talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired...

16 Des 202238min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengesnakk
utbytte
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
liberal-halvtime
rss-markedspuls-2
lederpodden