Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International

Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International

On today's episode, we're joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International

We talk about:

- Wes' background and what led him to his current role.

- How direct-to-consumer (DTC) marketing brings brands and customers closer.

- Some exciting ways Mondelēz International is using DTC to connect with its audiences.

- What are some of the biggest challenges facing marketers today?

- Thinking about privacy and security in a new era of digital marketing.

- How Mondelēz International is thinking about performance marketing.

- How Meta's platforms can help with performance marketing.

- Predictions for digital commerce over the next decade.

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(70)

Growth - The Growing Impact of Short-Form Video with Cassidy Lavin and Alex Watt

Growth - The Growing Impact of Short-Form Video with Cassidy Lavin and Alex Watt

On today's episode, we're joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They're here to talk about how bu...

30 Nov 202226min

Growth - The Growing Impact of Short-Form Video with Cassidy Lavin and Alex Watt

Growth - The Growing Impact of Short-Form Video with Cassidy Lavin and Alex Watt

On today's episode, we're joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They're here to talk about how bu...

30 Nov 202226min

Leadership - Turning Audiences Into Businesses with Alvin Bowles, Kipp Bodnar and Piyush Mangalick

Leadership - Turning Audiences Into Businesses with Alvin Bowles, Kipp Bodnar and Piyush Mangalick

Turning Audiences Into Businesses with Kipp Bodnar and Piyush Mangalick On today's episode, Alvin Bowles at Meta is talking to Kipp Bodnar, CMO at HubSpot, and Piyush Mangalick, VP of Business Engi...

10 Nov 202237min

How the Metaverse Is Changing the Face of E-Commerce with Jorie Waterman and Sarah-Anne Birdsell

How the Metaverse Is Changing the Face of E-Commerce with Jorie Waterman and Sarah-Anne Birdsell

On this episode, we're joined by Jorie Waterman, Industry Manager at Meta, and Sarah-Anne Birdsell, Global Technology Solutions Lead at Meta. They discuss the future of shopping, how technology is dr...

2 Nov 202228min

Diversity - The Transformative Power of Ethical Media with Latarria Coy

Diversity - The Transformative Power of Ethical Media with Latarria Coy

In today's episode, we're joined by Latarria Coy, Head of Ethical Media - DEI Champion at Influential. Latarria is here to talk about ethical media and how companies can be more diverse, inclusive and...

20 Okt 202226min

How To Get the Most out of the Meta Sales Channel

How To Get the Most out of the Meta Sales Channel

This episode is all about making purchases directly on social platforms like Facebook and Instagram. Joining host Jordan Rogers-Smith for the discussion are Carlos Martinez Tuanama, Business Engineer,...

20 Sep 202228min

Diversity - Welcome to True Self World: How Mastercard Brought Pride to the Metaverse

Diversity - Welcome to True Self World: How Mastercard Brought Pride to the Metaverse

Your True Self is Priceless. As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely po...

31 Aug 202236min

Diversity - Welcome to True Self World: How Mastercard Brought Pride to the Metaverse

Diversity - Welcome to True Self World: How Mastercard Brought Pride to the Metaverse

Your True Self is Priceless. As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely po...

31 Aug 202236min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengesnakk
utbytte
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
liberal-halvtime
rss-markedspuls-2
lederpodden