Founder & CEO of The Jet Business: Steve Varsano

Founder & CEO of The Jet Business: Steve Varsano

🎙 Tune in to the Trinity SMF podcast with Emanuele Roncalli di Montorio-Veronese as he speaks with Steve Varsano, Founder & CEO of The Jet Business


Mr. Steve Varsano is the founder and CEO of The Jet Business, the world’s first and only street-level aviation showroom for corporate jet aircraft. An internationally recognized executive and entrepreneur, Mr. Varsano started his career in marketing, buying and selling corporate jets 40 years ago. His London-based firm and showroom have been the subject of extensive profiles by The New York Times, the BBC, Forbes, and The Sunday Times, among others, and he is often sought by media for discussions on trends in business aviation. Varsano is a former board member of private jet charter company XOJET and the spaceflight firm Virgin Galactic.


Mr. Varsano is also the founder of the Atlantis 2000 Group, a consulting firm established in 1993 to seek merger and acquisition opportunities for companies in the real estate, aviation, and restaurant sectors. Over the course of his career, he has served as Chief Operations Officer at Mountleigh International, Senior Vice President at investment firm Triarc and Triangle Companies, and Head of Business Development for the international restaurant conglomerate Yum! Brands. Mr. Varsano has a BSc from Embry-Riddle in Aeronautical Studies.

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