127: Trent Halasek – Protect the Business Model

127: Trent Halasek – Protect the Business Model

Guest: Trent Halasek

Guest Bio:

I was raised by a family of educators and have maintained my love of learning, and teaching, in my professional career. I read and consume as much information as I can to help better myself professionally and personally.

My path is a bit non-traditional for a sales leadership role. I have a degree in accounting and started my career as a Staff Accountant. Most people who end up in sales will tell you that accounting work is horrible. I take the opposite approach. What I learned with a finance background is the cornerstone for prudent financial decisions and practical solutions in my work. From the very beginning of my career, I learned what drives financial results in the industry, so when I elevated into leadership positions, I already had learned the financial side of decisions. It definitely gave me a leg up when I started moving up in my career.

Guest Links:

Akers Packaging Service Group

Connect on LinkedIn

Key Points:

Sales Leadership Philosophy:

Shares insights on continuous education and training for sales professionals. Views sales skills as learnable and emphasizes ongoing development in areas like lead generation, cold calling, and communication. Prefers hiring individuals who are willing to learn and have high energy over those with extensive industry experience aligning salespeople with the company's core values and ensuring they are focused on what the company does best.

Hiring and Developing Sales Talent:

Look for candidates with a growth mindset (willingness to learn) and high energy. Focus on helping sellers get wins in the right areas to build confidence. Prefers a hands-on coaching approach, especially for new sellers, to align them with company goals. Understands the importance of managing people differently based on their experience and career stage.

Business Model Protection:

Stresses the importance of protecting the company’s business model by staying focused on core strengths. Advocates selling only boxes, not diversifying into other products, which could dilute profitability. Believes in aligning sales efforts with the company’s proven value proposition, even if it means not chasing every opportunity.

Sales Wins and Strategy:

In October, all 11 local sellers exceeded previous year’s sales despite industry pricing challenges. Focused on selling company assets effectively and motivating sales teams. Uses internal surveys to ensure messaging aligns across all levels of the company, from entry-level to top leadership. Ensures salespeople understand the company’s offerings and target market.

Strategic Decision Making:

Encourages decision-making based on the company’s business model rather than reacting to every customer request. Highlights the importance of strategic decisions (e.g., offering new products like tape) being made at the leadership level, rather than by individual salespeople.

Adapts to the needs of smaller customers and helps new sellers secure smaller accounts to build confidence, but ensures they remain focused on core products.

Customer Needs and Sales Approach:

The company focuses on providing fast, reliable service for corrugated boxes. Targets smaller to mid-sized customers who need quick delivery and personalized service, unlike large companies that can get these products from larger corporations. Uses a needs-based sales approach, focusing on solving specific customer challenges with a tailored solution. The sales cycle is guided by understanding the customer’s language and aligning the company’s value proposition to their needs.

Understanding Individual Strengths (Superpowers):

Emphasizes the importance of recognizing both personal and customer strengths. In the context of a salesperson or team member, it's crucial to identify their "superpower" (a unique strength or trait) and encourage them to lean into that for success. For example, the interviewer mentions using passion and energy as their own "superpower" for motivating others.

Balancing Commonality with Individuality:

Discussion about how customers often have the same general need (e.g., fast delivery of brown boxes), but the underlying reasons for that need may differ. This highlights the balance between understanding the commonalities (like needing a box) and addressing the individual needs behind that requirement.

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/.

Episoder(150)

054: Darin Dawson – Rehumanize Sales

054: Darin Dawson – Rehumanize Sales

Guest: Darin Dawson   Guest Bio: Darin Dawson is the Co-Founder and President of BombBomb, a Human-Centered communication Platform that enables users to use simple, personal video messages to leverage their best asset … themselves. Darin leads all sales, marketing, customer success and product development at BombBomb, a fast-growing, Colorado-based software company. He’s on a mission to re-humanize the planet and he wants to start with your business communication. He believes that human beings have intrinsic value and that every person deserves to be seen, heard and understood. That’s why he co-founded BombBomb.   Guest Links: bombbomb.com/freebook     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at  http://www.gosalesology.com

3 Jul 202340min

053: Heather Pearce Campbell – The Legal Website Warrior

053: Heather Pearce Campbell – The Legal Website Warrior

Guest: Heather Pearce Campbell   Guest Bio: Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs. Based in Seattle, she is mom to two little, wild munchkins, and founder of Pearce Law PLLC, home to her legal practice. She is also the creator of The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world. She hoards information, paper, and books while secretly dreaming of becoming a minimalist, and relishes an occasional rare night with her hubby when the kiddos are miraculously asleep and she can soak up HGTV without guilt. Heather is also the host of the Guts, Grit & Great Business™ podcast.   Guest Links: Legal Basics Bootcamp: https://www.legalwebsitewarrior.com/legalbasicsbootcamp/ [Summary of Legal Basics Bootcamp]: In this FREE Legal Basics Bootcamp, get access to essential legal information for entrepreneurs building successful businesses, including: a simple framework for business protection with each short video providing specific takeaways, specific action steps that you can take following each video to make sure you are getting started on the right path, access to additional tools and resources to assist you on your business building journey, and training on how to protect personal assets, intellectual property, client relationships, your income and your business. By the end you will have a clear path for getting started on creating your own Legal Roadmap for your business, essential for your success!   Social Media Profiles: www.facebook.com/HeatherPearceCampbell www.linkedin.com/in/HeatherPearceCampbell www.twitter.com/_HeatherPearce     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

26 Jun 202340min

052: Suzanne Paling – Sales Management Done Right

052: Suzanne Paling – Sales Management Done Right

Guest: Suzanne Paling   Guest Bio: Suzanne Paling, a recognized leader in sales management, has over 25 years of experience in sales management consulting and coaching. She has helped more than 60 companies improve their sales performance and processes. Clients include product and service firms in the manufacturing, software, publishing, distribution, medical, and construction industries. Docurated selected Suzanne’s blog as one of their “Top 50 Sales Management Blogs.” Suzanne is the author of two award-winning books The Accidental Sales Manager, (Entrepreneur Press) and The Sales Leader’s Problem Solver (Career Press) and co-hosts the Podcast Sales Hiring Straight Talk.   Guest Links: https://www.salesmanagementservices.com/download-ebooks   Social Media Profile: https://www.linkedin.com/in/suzannepaling/ Book: Guest: Suzanne Paling Guest Bio: Suzanne Paling, a recognized leader in sales management, has over 25 years of experience in sales management consulting and coaching. She has helped more than 60 companies improve their sales performance and processes. Clients include product and service firms in the manufacturing, software, publishing, distribution, medical, and construction industries. Docurated selected Suzanne’s blog as one of their “Top 50 Sales Management Blogs.” Suzanne is the author of two award-winning books The Accidental Sales Manager, (Entrepreneur Press) and The Sales Leader’s Problem Solver (Career Press) and co-hosts the Podcast Sales Hiring Straight Talk. Guest Links: https://www.salesmanagementservices.com/download-ebooks Social Media Profile: https://www.linkedin.com/in/suzannepaling/ Books: The Sales Leader's Problem Solver: Practical Solutions to Conquer Management Mess-ups, Handle Difficult Sales Reps, and Make the Most of Every Opportunity About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

19 Jun 202331min

051: Tom Jackobs – The Jackobs’ Effect on Sales Conversion

051: Tom Jackobs – The Jackobs’ Effect on Sales Conversion

Guest: Tom Jackobs   Guest Bio: To say Tom has been through a few things in his 30+ years of being an entrepreneur is an understatement. He’s had more failures than successes, but wouldn’t have it any other way. In 2017 he sold his fitness business which he owned for 9 years to become the Impact Pilot, helping entrepreneurs generate more income through better sales conversion strategy and using stories to sell. Tom has a BFA Degree in Theatre from DePaul University in Chicago and holds his private pilot license for single-engine airplanes and is SCUBA certified. He has licenses for Land, Sea and Air, which will come in handy during the apocalypse. He’s been a contributor to CBS Radio in Houston, a guest on Great Day Houston television show, Univision Television, Fox 26 News, KPRC Channel 2 and The CW Houston. He is also a presenter at the Small Business Development Center (SBDC) in Houston.  Guest Links: https://www.TomJackobs.com/3Keys   Social Media Profiles: https://www.linkedin.com/in/trainertom/ https://twitter.com/tomjackobs https://www.facebook.com/jackobseffect      About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

12 Jun 202331min

050: Kim Clark – The Fine Art of Not Saying Stupid Sh*t

050: Kim Clark – The Fine Art of Not Saying Stupid Sh*t

Guest: Kim Clark   Guest Bio: Kim Clark helps communicators and content creators learn and apply Diversity, Equity, and Inclusion to engage leaders & employees in DEI work. She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and is leading the work to help organizations build trust and reputation through DEI communications and social justice messaging skills and processes. Her career spans documentary filmmaking, teaching at San Jose State University, and leading global internal communication teams at KLA, PayPal, GoDaddy, and GitHub. She is known for her ability to facilitate sensitive yet urgent conversations to make meaningful progress in creating inclusive workplaces. Her focus is helping communicators and content creators understand and act on their role in DEI. She speaks at conferences, designs custom workshops, writes inclusive communications guides, and consults with companies on all things related to diversity, equity, and inclusion communications. Guest Links: Free Gift: Four Signs of Performative Communications Download     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

5 Jun 202339min

049: Scott Aaron – LinkedIn Expert

049: Scott Aaron – LinkedIn Expert

Guest: Scott Aaron   Guest Bio: Internationally acclaimed and award-winning online marketer, 3x best-selling author, top podcaster, and speaker, Scott Aaron, is the go-to specialist in converting traffic, establishing connections, generating leads, creating sales, and building personal brands, all by using LinkedIn. Fully immersing himself in learning LinkedIn and social media strategies, Scott quickly gained traction as a leader in generating big results for other entrepreneurs, online business owners, and business coaches. Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics. His program has helped thousands experience explosive growth following his proven system and strategies. People-focused and result-driven, Scott’s strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world. Guest Links: www.scottaaron.net Books: Good Guys Always Win: How to Become Your Own Hero And Live The Life You Deserve The Network Marketing Academy The Marketing Workbook for LinkedIn The Linked-in Book For Network Marketing The LinkedIn® Book For Sales and Marketing   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

26 Mai 202337min

048: Andrew Bryant: Self Leadership

048: Andrew Bryant: Self Leadership

Guest: Andrew Bryant   Guest Bio: Founder of Self Leadership International, Andrew Bryant is the author of four books, a Certified Speaking Professional, and an award-winning leadership coach. Andrew Bryant’s work on self-leadership has been cited in over 130 research papers and Ph.D. dissertations. His latest work, The New Leadership Playbook; Being Human Whilst Delivering Accelerated Results is changing the conversation about leadership. Andrew has worked with C-level executives from disruptive Silicon Valley Startups to complex Multinationals like Microsoft, Red Hat, Deloitte, Pfizer, and Visa. English by birth, Australian by passport, Brazilian by wife, and now living in Portugal after 17 years in Asia, Andrew is truly a Global Keynote Speaker and thought leader.   Guest Links: A free preview of The New Leadership Playbook. https://www.selfleadership.com/playbook-free-chapter   Social Media Profiles: https://www.linkedin.com/in/andrewbryant/ https://twitter.com/SelfLeadership   Books: Self-Leadership: How to Become a More Successful, Efficient, and Effective Leader from the Inside Out Flirting 101: How to Charm Your Way to Love, Friendship, and Success The New Leadership Playbook: Being human whilst successfully delivering accelerated results Self Leadership: 12 Powerful Mindsets & Methods to Win in Life & Business   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

22 Mai 202329min

047: Samantha Riley: Authority Positioning Strategist

047: Samantha Riley: Authority Positioning Strategist

Guest: Samantha Riley   Guest Bio: Samantha Riley is an authority positioning strategist, best selling author, speaker, and host of the Influence By Design podcast. She has built multiple businesses over the past 28 years, and grew her first 7-figure business from the ground up before she was 30. Samantha now works with experts and change makers to become the unapologetic leader in their industry so they can earn millions, and impact millions.   Social Media Profiles: https://www.facebook.com/thesamriley https://www.linkedin.com/in/samriley/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

15 Mai 202331min

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