4 brand strategy tips from Smith & Diction 💡

4 brand strategy tips from Smith & Diction 💡

When comes to brand design, Mike and Cara from Smith & Diction are pretty much top of the game (you might recognize them as the ones who did the brand identity for Perplexity).

During our interview, it didn't take me long to realize that these two have more hacks and mental models for creativity than just about anyone I’ve met.

So here are a few of my favorites.

Watch the full episode with Smith & Diction here: https://www.dive.club/deep-dives/smith-diction

Episoder(190)

Zach Leach - Principles for designing a great AI product

Zach Leach - Principles for designing a great AI product

This week, Zach Leach (Head of Design at Gamma) gives a behind-the-scenes of what it’s like designing one of the hottest AI products in the world today.He shares a ton of techniques and lessons learne...

9 Mai 202546min

The new era of design leadership💡

The new era of design leadership💡

The more I study today's top design teams, the more clear it’s becoming that we're entering the era of a new type of design leader— one with taste and the skills necessary to uphold craft.So this epis...

6 Mai 20257min

Mig Reyes - Harsh truths that designers need to hear

Mig Reyes - Harsh truths that designers need to hear

Mig Reyes is the VP of Product Experience at Duolingo (and a design director at Instagram before that).In this episode he shared a behind-the-scenes of how design operates at Duolingo (as well as some...

2 Mai 20251h

How experienced designers drive alignment💡

How experienced designers drive alignment💡

I talk to a lot of designers at the pinnacle of their career…So I’m always trying to figure out how they’ve evolved the way they practice design over the years.Once I hear the same answer from a few d...

29 Apr 20258min

Kyle Turman - Designing Claude and collaborating with AI

Kyle Turman - Designing Claude and collaborating with AI

Anthropic has quickly become a category-defining company and in this episode Kyle Turman (their first full-time designer) shares a behind-the-scenes of what it was like designing Claude.If you’re inte...

25 Apr 20251h 1min

The window of opportunity for designers

The window of opportunity for designers

There's a parallel I'm noticing between what's happening today with AI and what happened way back in 2013.So this episode studies the early days of Snapchat, the emergence of high-fidelity prototyping...

22 Apr 20258min

Tuhin Kumar - From Airbnb to Apple to designing with AI

Tuhin Kumar - From Airbnb to Apple to designing with AI

Tuhin Kumar has designed at some of the most prolific companies in the world (early Facebook, Airbnb and Apple).But everything’s changing in his new role…Because now he’s the Head of Design at Luma AI...

19 Apr 20251h 5min

The strategy I’m stealing from Granola💡

The strategy I’m stealing from Granola💡

There are two goals that designers almost always group together:Make a useful productMake it easy to understandBut my interview with Sam Stephenson changed my thinking completely 👀So this episode bre...

15 Apr 20256min

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